I’m a creative designer currently freelancing in London and on the lookout for new challenges.
I have a uniquely global background (being Finnish-Hungarian and speaking four languages), which has made me open-minded and a great communicator. I like to say I’m a combination of Scandinavian diplomacy and Eastern-European bluntness. This makes me great at working in a team.
My approach to creative work is diverse – ranging from branding to trend forecasting, ideation to packaging, and print design to product development. This multi-disciplinary approach is an asset I use
on each project and makes me a lateral thinker who can come up with multiple solutions to any problem. I think of myself as a concept oriented designer.
Projects
- Les VisionairesThe invitation box for a new type of scholarship fund for Grey Goose and Central Saint Martins I designed while working at the Design Laboratory. Famous alumni were invited to create unique artworks out of a blank bottle of Grey Goose vodka, these are then to be auctioned off at large fund-raising events.
- Luxottica Trend ReportsMultiple trend reports created for fashion and eyewear company Luxottica while working at the Design Laboratory. These are quarterly booklets which explain and categorize trends investigated and researched throughout the year. Usually there were only a few days from concept to print so these were made with an efficient eye for detail.
- Dewars Highlander HoneyConcept, packaging, and flavour created over the period of many months & iterations. The typography of the sub-brand is quite traditional, and the foiling adds a heritage feel. It has the feel of a treasured whiskey with a hint of honey infusion intended to introduce a younger audience to whiskey.
- SohaIdentity for a new brand of luxury jewelry from Sardinia which I made as the head graphic designer at the Design Laboratory. This project involved coming up with the name, identity, website, and packaging for the brand. The word Soha is a specific lasso used in a Sardinian festival - and so from the name came the concept of having a rope-like ligature between the o & the h. As a new brand it encapsulates Sardinian heritage with a contemporary twist.
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Work history
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Freelance Graphic DesignerFreelance
Freelance
Freelance Designer working for a variety of clients.
I do branding, print, and ideation work for clients around the world.
Graphic Designer
- Full Time
I worked on print, branding, and concepting in this fast-paced ten-man design studio. Clients were mostly in the financial and educational sectors and, without account managers, I deal directly with them to ensure they’re requirements are met on time.
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Skills
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Design
- Product Development
- Illustrator
- Indesign
- Photoshop
- Design Research
- Ideation
- Consumer Insight
- Brand Creative Strategy
- Trend Forecasting