Projects
- Remember.ttfWe asked the public to engage with the topic of dementia by writing down their most treasured memories on a post-it and attaching it to our installation, challenging them to consider what it might be like to have those memories distorted or taken away. We rearranged the collected memories, inspired by the structures people made on the wall to generate a typeface: Remember.ttf is a typography-led campaign that highlights the degradation of our memories - the things that truly define us. Ensuring
- THE TOOLS THAT SHAPE USThe computer has become the ubiquitous tool of the modern designer. Practitioners can publish books, edit video, build compositions and manipulate sound with more efficiency and ease than ever before. They have an entire suite of every medium they want they at their disposal, and it all fits inside a Sandqvist messenger bag. The practice of the designer has thus changed; no longer is one required to be a specialist within a specific medium, programs for these specialisms can be learnt in a day spent watching tutorials online. The Tools That Shape Us explores why the modern design industry has almost entirely embraced digital means of production in it’s work. From the inception of Graphic User Interfaces in the late 80’s up to today’s subscription based software, I uncover what we may have lost in our haste to adopt design software as our primary way of designing with technology. The publication is housed in a 3D printed slip case inspired by the aesthetic and interactions of early desktop computers.
Projects credited in
- D&AD New Blood. Dropbox Paper: You&AIIt’s predicted that by 2030, 800 million people worldwide will lose their jobs to automation. That’s more than 1/5 of the global workforce. You&AI is a campaign and digital platform aimed at bridging the gap between humans and machines. You&AI puts humans at the centre of machine learning, making AI more accessible through education, and encouraging collaboration to start the conversation on the future of AI. PENCIL WINNER.
- D&AD New Blood. Dropbox Paper: beecauseLast year alone, deadly parasites, mites and crop pesticides caused a 34% decrease in UK bee colonies. With our food chain so heavily dependant on pollination, bees are integral to human survival. beecause is a social media led campaign that spreads the message: if the bees go, we go. PENCIL WINNER.
Work history
DesignerJones Knowles Ritchie
London, United KingdomFull Time
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AttendeeD&AD New Blood Academy
- London, United KingdomFull Time
Skills
- Art Direction
- Interactive Design
- Indesign
- Creative Direction
- TV Campaigns
- Film
- Graphic Design
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
Education
C
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DegreeCentral Saint Martins
- London, United Kingdom
Graphic Design