A personable and multi-skilled marketing professional experienced with managing brand and content development projects for notable lifestyle and music businesses.
Astute, pragmatic, quick and always forward-thinking.
Main areas of experience include:
Brand Project Management // Content Development // Event Management // Social Media Management // High-Profile Relationship Management // Brand Partnerships // Audio Production // Videography // Photography // Adobe Creative Suite // Logic Pro X // Monday // Trello
Work history
Artist, Media and PR ManagerFocusrite
London, United KingdomFull Time
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Entertainment Relations (Artist & Music Industry Partnerships)Gibson Guitars
- London, United KingdomFull Time
Gibson's Entertainment Relations team is responsible for all below-the-line brand building activities. This includes artist relations, content creation, strategic marketing partnerships, activations, lifestyle PR and product placement. As a member of a three-person team it has allowed for direct management of a multitude of various projects.
• Project managed internal and external brand marketing activations and events including: Q Awards Sponsorship, Mark Knopfler signature guitar launch, internal global marketing summits, Eurosonic Festival, Bloodstock Festival, James Bay signature guitar launch.
• Devised and directed video content projects across the Gibson musical instrument brand portfolio with the aim of successfully communicating the Gibson brand ethos, heritage and connection to world-leading artists. Examples available.
• Developed mutually beneficial and long-lasting relationships with over 100 high-profile musicians including: The 1975, Liam Gallagher, James Bay, Bring Me The Horizon, The Amazons, Tom Walker, Yonaka.
• Developed commercially viable brand partnerships and licensing opportunities with well-established brands. Most notably: Krug Champagne, Sofology (national advertising campaign featuring A-list actor Owen Wilson), Pretty Green, The Great Frog, YouTube, Teenage Cancer Trust.
• Managed global social media campaigns, from ideation to delivery across Gibson’s corporate social media accounts. Most notably campaigns at the NAMM Show (LA and Nashville) and the launch of a Mark Knopfler (Dire Straits) signature product that saw 1.2m views coordinated globally across Gibson and Knopfler’s social accounts.
• Day-to-day management of all administrative duties for the Gibson Showroom in Central London. Including: venue management, inventory management, invoicing, reporting, audio/visual, H&S, venue licensing, managing external service providers.
• Frequent international travel to support teams in US and EU.
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Skills
- Project Management
- Artist Liaison
- Arts Marketing
- Content Development
- Social Media Marketing
- Brand Partnerships
- Artist-brand Partnerships
- Media Partnerships
- Marketing
- Public Relations