About me

A highly passionate and motivated individual with a keen interest in what makes people tick. I’m fascinated by the impact and the implementation of behavioural economics into brand and marketing communications. My interests include hiking, climbing, fishing, skiing and strong coffee!

QuestionsProjectsExperienceTeam

Projects credited in

• 1

  Garry Simpson- ASDA
• Close Circle / ActivationBrand activation, UI/ UX and social media for the launching of a security app.
• ASDA MoneyInsight: When people think of searching for loans, they never think to go to ASDA money. Idea: Tapping into ASDA’s already establishment audience, families, they want to show that they’re a company who understand what their customers wants and need, aside from their groceries. The art direction aims to represent how adaptable ASDA money is to everyone’s requirements and how it is easy to get.

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Work history

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Graduate Media Planner/BuyerPublicis, Spark Foundry
Jun 2019London, United KingdomFull Time
Strategy and Content InternshipYour Favourite Story
Jul 2017 - Sep 2018London, United KingdomFull Time
A rewarding and exciting first step into the world of advertising, marketing and strategy. I learned many skills, from planning campaigns to consulting on UX decisions on Mercedes’ website architecture.

Skills

• Strategic Planning
• Strategic Analysis
• Strategic Communications
• Digital Advertising
• Digital Media
• Pubic Speaking
• Leadership

Education

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AdvertisingBournemouth University
Sep 2016 - Sep 2019Bournemouth, United Kingdom
BA (Hons) in Advertising from Bournemouth university, with a special interest in Behavioural Economics.

Awards

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Jack Petchy's "Speak Out" AwardJack Petchey Foundation
10/10 score (represented school on national level) on public speaking.