About me
Olly is a multi-disciplined Creative Director with over 20 years’ experience of nurturing, building and running award-winning creative departments, whilst executing and pitching all manner of impactful creative. He believes in the power of innovation, problem solving and inspiring leadership to change a business.
Projects
- Sanofi - World Immunisation WeekSanofi Pasteur - for World Immunisation Week 2019. The animations need to tell the story of how vaccinations impact humans during every stage of their life, by focusing on one key character - Anna. “Anna’s story”, will be told over the five days of WIW 2019 – with the full animation, which makes up the five stages in her life, to be shared on the fifth day of the week showcasing how important vaccination is for all. Deliverables: 144 final films, 8 languages Turnaround time: 12 weeks from
- Mastercard - The Power of AIRecognising that the technology sitting behind Brighterion’s AI offering is highly complex, we worked closely with the team to develop a narrative that simplified their approach into language that is easily understandable to the man on the street. This simplicity was then reflected in the video design, with clean, modern-looking animations that laddered up to Mastercard’s decision to update its logo by removing text, leaving only the two iconic Mastercard spheres. Reception of the video by Brig
Work history
Creative DirectorKetchum London
London, United KingdomFull Time
Leader of Ketchum's Creative Services for brands including Samsung, Pfizer, Braun, HSBC, booking.com, DuPont, Philips and P&G. Ideate market-leading creative solutions across tech (Data and AI), video, social (B2B, B2C and B2B2C), digital, experiential and editorial, in a way that drives our clients towards brand and communication excellence.
Guiding the output of the creative team, I scope feasibility across channels then see concept through to execution. Pro-actively selling-in innovative new products resulting in a 50% increase in department revenue in my first twelve months.
https://www.ketchum.com/london/
https://vimeo.com/ollysmee
★ Ketchum, Global Creative Agency of the Year 2019 - Global SABRE Awards
★ Ketchum, Most-Awarded PR Firm at Cannes 2018
Design DirectorBBH
- London, United KingdomFull Time
Design leadership to create breakthrough customer campaigns. Areas of focus - Retail, Brand identity, Customer journey, Seasonal campaign execution, Digital guidelines and POS.
Tesco / Audi / Costa
★ Tesco (Campaign Brand Story of the Year 2016)
'Food Love Stories' recognised as one of the most effective media campaigns in 2017 Bronze at the Global Festival of Media Awards.
★ POPAI Winner 2017 - Best seasonal campaign
Skills
- Conceptual Design
- Creative Leadership
- Digital Communication
- Content Creation
- Brand Design
- 3D Production
- Art Direction
- Advertising
- Public Relations
- Retail
Education
M
M
BAMiddlesex University
- London, United Kingdom
BA (hons) Degree - Graphic Design