Projects
- Baddies Run Town - Clothing BrandBaddies Run Town is a UK Womenswear Clothing Brand. I worked as a Freelance Social Media and Content creator with this Brand. My main duties included rebranding the Website, creating online content for Instagram, Curating exciting promotional email Campaigns for Subscribed Customers
Work history
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Digital Marketing ExecutiveWrangle App
London, United KingdomInternship
● Management of day to day account with affiliate marketing agency Upfluence, liaising with account manager and validating sales for both affiliates and student provider Unidays.
● Responsible for the build, deployment and segmentation of Wrangleapp weekly newsletter, Ensuring the database segmentation is appropriate, proofing all email content to ensure copy, imagery and links are accurate.
● Sharing weekly reporting on competitors activity with regards to email marketing - generating content ideas and reviewing feedback of customers on trustpilot and reviews.com.
● Working with the digital marketing manager to develop and manage an on-going test plan in paid social adverts (including feed management). Curated and scheduled all social posts across platforms, as well as posting natively as needed.
● Negotiated merchant contracts with entertainment centres and restaurants (i.e Five Guys, Nandos and Junkyard Golf) and developed the social and email marketing communication materials and messaging for brand promotion.
● Worked closely with Head of Content to amplify marketing campaigns on content channels (i.e Wrangle App blog) and kept up with industry trends and competitor activity during London’s lockdown period.
● Built strategic and compelling conversations and content for a variety of digital channels i.e Facebook to IG stories - raised monthly engagement rates by 22% October lockdown period. Maintained a unified voice across all platforms.
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Marketing ExecutiveAME Trade
London, United KingdomFull Time
Responsible for the on-going promotion of all events internally and externally with media and association partners within the commodities sector globally.
Developed engaging viral content to share with media partners and build overall YouTube, Facebook and LinkedIn following. Youtube and Facebook following increased by 23% within a week of promoting Public-Private Partnerships events based in South Africa.
Managed and liaised directly with Facebook and LinkedIn followers and potential high-status clients interested in attending the Conferences. Built good relations with high-status commodity experts, presidents and relative CEOs.
Analysed and scheduled industry posts at different time zones using Hootsuite in order to surpass weekly lead generation figures from 120 to 250 viewers. Formulated unique weblinks on Google URL Builder to analyse & ensure effectiveness of each post.
Curated commodity event Press releases, Reports and E-book content for global online media platforms i.e. Forbes Angola, Afrimag, Mining weekly, Africa.com etc. Also regularly updated company website (via WordPress) with new speakers announcement, event programme update, new Sponsors and latest Press releases.
Administering all event enquiries from its inception till its conclusion; Ensuring stakeholders & delegates have access to event content i.e Event Brochures, Accommodation information etc.
Worked closely with internal graphic designers on Paid Advertising content to share with Media and Association Partners i.e Event banners, Billboards, Print Magazine advertisements.
I also led the negotiation process with paid media partners over the phone and orchestrated a detailed marketing timeline for every agreed form of advertisement. For example, weekly newsletter announcements, monthly magazine advert features and local radio station announcements etc.
Rebranded company social media pages (Facebook, LinkedIn & Twitter) from event specific focus to country andcommodity sector specific page. This generated an increase in site visits by 30%.
Analysed and measured marketing ROI and produced final reports to make recommendations on important business decisions.
Worked closely with Sales team on using ZOHO CRM database to target specific industry experts within the Oil & Gas, Mining and Finance sector through SMS marketing
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Skills
- Marketing
- Advanced Communication
- Microsoft
- Google Analytics
- Google Docs
- Digital Advertising
- Painting
- Adobe
- Social Advertising
- Social Media Management
Education
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BA SociologyThe University of Leicester
Leicester, United Kingdom
Particular areas of expertise in Sociology at Leicester include:
Education and society
Sport and deviance
Children and childhood
Identity, fashion and consumption
Migration and citizenship
The global sex trade and cosmetic surgery
Age and the life course
Happiness and well-being