Work history
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Digital & Content StrategistProvier
London, United KingdomFull Time
• Developing unique digital marketing strategies specifically tailored to ethnic minority creatives
• Creating and optimizing digital advertising campaigns on Facebook, Instagram, Youtube, Twitter (X), Snapchat & TikTok to achieve optimal ROI.
• Liaising and strategizing with influencers across digital platforms to execute best-in-class campaigns
• Clients: Warner Music, Triller, TikTok, Empire, Youtube, Moves Recordings, Partisan Records
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Head of Social Media & Influencer StrategyTriller
- United KingdomFull Time
• Led the creation and growth of new social media channels by over 100% in 3 months through leveraging trends, unique communications strategy and coordinated influencer partnership.
• Increased brand engagement by over 200% in 2 months by establishing social media brand guidelines and tone of voice for various platforms.
• Implemented and organized online community development campaigns using Facebook groups, personalization, and data analysis resulting in 500% community growth across all socials in 6 months.
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Skills
- Social Media Management
- Influencer Marketing
- Digital Strategy
- Project Management
- Events Planning
- Content Strategy
- Data Analytics
- Hootsuite
- Youtube Content
- Artist Management
Education
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MastersNorthumbria University
- London, United Kingdom
Masters in Digital Marketing
Dissertation: The Effect of Digital Marketing on Consumer Behaviour in the UK.
Relevant Coursework: Strategic Marketing in the Digital Era, Marketing Metrics and Analysis, Digital Campaign Management.