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I’m a highly driven Marketing & Events manager, with 6+ years experience driving campaigns in the nightlife, travel and tech industries. I excel working in results driven environments, taking great pride in my ability to marry my creativity with strategic thinking. This has allowed me to help develop new business, find cost effective solutions to problems and cultivate relationships across the board. With my entrepreneurial spirit and passion for music and events, I launched my own events brand THENIGHTSHOW in 2016.
• Wrote engaging copy for email marketing campaigns, recruitment and across the website. • Created marketing campaigns for various customer segments as well as key periods in the event calendar • Constantly found ways to improve the customer journey and conversion rate across the website • Oversaw customer support and team on Zendesk. • Consistently researched competitors and consumer behaviors to find ways to reach new customers as well as improving the consumer experience
• Guided the company through its launch period. • Achieved press features on publications such as TechCrunch and the Daily Mail Online • Developed and implemented a marketing plan targeting students across the UK • Successfully launched a Student Brand Manager across three UK universities • Set up partnerships with brands such as Deliveroo and Student Money Saver to drive downloads to their users • Worked closely with the tech team to build on insights from both my research and user data to make key informed decisions on app updates
• Oversaw the design of a new website and an increase in 260% to the XclusiveTouch blog as well as building to 30k+ followers across social platforms • Responsible for creating and optimising content across website, social and email campaigns • Oversaw the recruitment process for both an Editorial and Sales team • Led on social media strategy and management • Drove sales and managed a range of weekly and one off events across London • Created and sold both online and offline advertising packages to be sold to other brands