Directed and coordinated marketing activities and policies to promote products and services. Initiated market research studies and analysed findings. Analysed business developments and monitored market trends. Analysed third-party data and investigated new growth opportunities. Coordinated and participated in promotional activities and trade shows. Coordinated art and graphics creation for effective merchandising. Identified value propositions and key messages for all of the company's marketing campaigns. Preserved brand integrity by monitoring the consistency and quality of marketing content. Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly.