About me
Looking for creatives
Projects
- MTV Reality TV FeatureDating show finale Season 1 Episode 10. Myself on a "Date" with Love Island Star Kendall Rae-Knight. Unscripted and real, this is a good example of how I am naturally in front of a camera and production team. I was offered to lead additional Reality Dating Shows which did not align with the schedule at the time.
Work history
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Chief Marketing OfficerAtechy Group
- Manchester, United KingdomFreelance
- Social media strategy: “Disruptive” social media paid Ad campaign to A/B Test (past style + new style), measure then optimise.
- Defined go-to-market B2B strategy to enable a projection of +15% growth in revenue.
-Delivered the strategic methodology for how the company can deliver a “World Class” social media presence.
- CRM improvement: Connected Marketing and Sales Department: Support sales. Built Company-wide relationships (remotely & physically) gaining insights to inform the direction we take next - insight-driven marketing.
- Branding: Discovered and established Mission Statement via Brand "Discovery Workshop lite".
- Content direction: Video, Photo, Design, Copywriting, Web, Social Media, Targeting
“ideas to disrupt the market”.
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Social Media Account ManagerBMAS Agency
- London, United KingdomFull Time
• Architect of Hype for Social Media, internally and externally, creative strategy, delivery and results for clients.
• Vogue x HEWI:
- Liaised with industry top leading fashion influencers coordinating a successful campaign launch. Delivered creative direction, community management and management of live campaign. @hardlyeverwornit x @BritishVogue to raise funds for NHS & NAACP by auctioning products from top models in the world: https://bit.ly/3aIYDQl
• Formula 1: Monaco Grande Prix x The Lion Whisperer SA:
-Ticketed Activation: Optimised UX/UI design and development of website to “Enter”.
-Result: Growth on Instagram of +860%, increased engagements by +545%, profile actions by +3,499% for client
@GoodGoodGiving hosting the events. Generated in over £60k in sales within 3 months, worked closely with Paid Social
Specialist and Creative devisions, liaising with key stakeholders.
• Seiko UK:
-Introduced creative team huddles to surface industry trends to inspire all parties with ideas that can be applied to client social media, the result was +31% increase in creative output for @SeikoWatchesUK
- Team collaboration with data analysts and creative designers to define on-brand opportunities.
+ Show more
Skills
- Social Media Advertising
- Social Amplification
- Social Media Management
- Social Media Marketing
- Digital Advertising
- Digital
- Creative Advertising
- Digital Advertisement
- Data Driven
- Creative Approach
Education
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MasterUniversity of Aberdeen
United Kingdom
Digital Marketing Leadership. In conjunction with The Chartered Institute of Marketing (CIM)
Awards
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Scottish Young Entrepreneur of The YearScottish Creative Awards
Awarded as a young entrepreneur, established a creative web design agency that served SME's digital marketing services, focused around growth.