About me

Looking for creatives

QuestionsProjectsExperienceTeam

• Looking for creatives to have creative freedom.
• In search of a passionate social media ads professional. Creative project to collaborate on. Would appreciate recommendations.
• Does anyone else cringe when someone says “this project gets my creative juices flowing”?

Projects

• 8

  MTV Reality TV FeatureDating show finale Season 1 Episode 10. Myself on a "Date" with Love Island Star Kendall Rae-Knight. Unscripted and real, this is a good example of how I am naturally in front of a camera and production team. I was offered to lead additional Reality Dating Shows which did not align with the schedule at the time.
• 1

  World Class Social Media Campaign"You are an Architect of Hype" - British Vogue

Work history

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Chief Marketing OfficerAtechy Group
Aug 2020 - Sep 2020Manchester, United KingdomFreelance
- Social media strategy: “Disruptive” social media paid Ad campaign to A/B Test (past style + new style), measure then optimise. - Defined go-to-market B2B strategy to enable a projection of +15% growth in revenue. -Delivered the strategic methodology for how the company can deliver a “World Class” social media presence. - CRM improvement: Connected Marketing and Sales Department: Support sales. Built Company-wide relationships (remotely & physically) gaining insights to inform the direction we take next - insight-driven marketing. - Branding: Discovered and established Mission Statement via Brand "Discovery Workshop lite". - Content direction: Video, Photo, Design, Copywriting, Web, Social Media, Targeting “ideas to disrupt the market”.
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Social Media Account ManagerBMAS Agency
Feb 2020 - Aug 2020London, United KingdomFull Time
• Architect of Hype for Social Media, internally and externally, creative strategy, delivery and results for clients. • Vogue x HEWI: - Liaised with industry top leading fashion influencers coordinating a successful campaign launch. Delivered creative direction, community management and management of live campaign. @hardlyeverwornit x @BritishVogue to raise funds for NHS & NAACP by auctioning products from top models in the world: https://bit.ly/3aIYDQl • Formula 1: Monaco Grande Prix x The Lion Whisperer SA: -Ticketed Activation: Optimised UX/UI design and development of website to “Enter”. -Result: Growth on Instagram of +860%, increased engagements by +545%, profile actions by +3,499% for client @GoodGoodGiving hosting the events. Generated in over £60k in sales within 3 months, worked closely with Paid Social Specialist and Creative devisions, liaising with key stakeholders. • Seiko UK: -Introduced creative team huddles to surface industry trends to inspire all parties with ideas that can be applied to client social media, the result was +31% increase in creative output for @SeikoWatchesUK - Team collaboration with data analysts and creative designers to define on-brand opportunities.

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Skills

• Social Media Advertising
• Social Amplification
• Social Media Management
• Social Media Marketing
• Digital Advertising
• Digital
• Creative Advertising
• Digital Advertisement
• Data Driven
• Creative Approach

Education

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MasterUniversity of Aberdeen
Jul 2019United Kingdom
Digital Marketing Leadership. In conjunction with The Chartered Institute of Marketing (CIM)

Awards

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Scottish Young Entrepreneur of The YearScottish Creative Awards
Awarded as a young entrepreneur, established a creative web design agency that served SME's digital marketing services, focused around growth.