Projects
- Scamming has nothing to do with your IQ but by being caught off guardWe know what you're thinking: It will never happen to you. Surprise, surprise, that's what 95% of the public will be thinking but from having an app to replicate texts from a bank to hacking your social media accounts in order to infiltrate your business, Alexis Conran showed me just how vulnerable we all really are. The main reasons people fall for scams? 1. Misdirection. As marketers, we may be familiar with the phrase, 'sell the benefits not the features'. If it sounds too good to be true, i
- The Chief Magic OfficerWith technology advancing at an unprecedented rate the role of the CMO will inevitably have to evolve. British science fiction writer, Arthur C. Clarke said, “any efficiently advanced technology is indistinguishable from magic”. Did you know: In five years quantum computing will replace traditional computing 90% of all the data in the world was created in the last 12 months and it’s going to be 40% bigger in five years A million devices will be added to the internet every hour by 2020 By 2020 a
- How to tackle race disparity in workIt's high-time we state the obvious. There is a significant lack of racial diversity in Britain's workplaces. With just14% of the UK working age population coming from a black, Asian and minority ethnic background. So, I interviewed business leaders to find out how your organisation can challenge its existing norms.
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Projects credited in
- How Dyslexia Can Be Your SuperpowerUntil very recently, many sperm banks rejected donors that had dyslexia - it was perceived to be a disability. However, with 35% of entreprenuts being dyslexic and 40% of self-made millionaires - including Richard Branson, Anita Roddick, Steve Jobs, Jo Malone, Walt Disney, Holly Tucker, Albert Einstein, and countless more - this has made me reflect on my own dyslexia. I’ve found that the skills that dyslexia amplifies are in-fact superpowers, not only if you want to be an entrepreneur - but f
- The Marketing Society Braver Conference and Dinner 2018Our Braver Conference on 14 November is, once again, at London's Science Musuem. 400 of our members will gather to hear from a line-up of inspiring and brave speakers. Join us.2
- The Neurodiversity Fishbowl - with Pip Jamieson and Direct Line's Mark EvansNeurodiversity is another taboo topic that we think it’s time to talk about. It includes those labelled with conditions like dyslexia, autism and ADHD. In our latest fishbowl event in our braver series, we discussed what we can do to make the most of the neurodiversity advantage with Mark Evans, marketing director at Direct Line, and Pip Jamieson, founder of The Dots. Our speakers started the conversation and reveal how neurodiversity might be good for your business; but the purpose of the Fishb