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Orin Norbert

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMusician - Music Composer - Curator


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About me

Orin Norbert - aka oriyo - is a British Singer, Songwriter, Producer and DJ. He is also the founder of OMG Collective; a London-based Creative Collective and Label. Starting out in 2001 as a dancer, choreographer and director, Orin retired from performing arts in 2008 to pursue a career in music. In 2010, he founded OMG Collective and in addition to developing emerging artists, has been curating a new genre of music called ‘Soul-Hop’; an eclectic blend of soul, jazz, funk, hip-hop and house. As a producer and performer he: - Was co-choreographer and musical director for ‘I AM’ (Breakin’ Convention - 2008) - Played the lead role of ‘Juice’ in the Royal Opera House’s production Demon Juice - Performed with legendary group Boney M (Tribute tour - Prague 2009) - Created Soul-Hop Sundays; a weekly giveaway music series actively viewed in over 49 countries - Headlined at venues the likes of Ronnie Scott’s Jazz Club, Century Club, Soho House and Shoreditch House After acquiring a diploma in Music Technology, Orin enrolled at the University of Westminster - where he currently studies a BA Degree in Commercial Music and Business. Since kicking off his DJ career in 2013 - as the Host of the album launch party for musical group Black Orange Juice (True Panther Sounds/MTA) - oriyo has in three short years, gone on to spin records and move the dance floors of some of London's top venues. A warm-up DJ at double award-winning venue The Drury Club, He is also a resident DJ of popular club night 'Free Delivery' held monthly in Dalston's famed venue The Alibi. A versatile, open format DJ specialising in an array of genres such as house, hip-hop and disco, oriyo also plays for radio; he played a guest slot on award-winning London-based station NTS, alongside DJ/Producers Ossie (MTA) and PHRH (Hyperdub)


  • DJ
  • Live Performance
  • Music Producer
  • Singer/songwriter
  • Event Magagement
  • Director and Producer

Work history



OMG Collective

Jul 2010
  • OMG Collective is a Creative Collective & Label based in London, UK. Providing an environment where inspired individuals can explore all aspects of their creativity, OMG Collective is an artistic outfit that empowers their network to execute their purpose with excellence. Our philosophy is simple; embrace the power of potential and inspire innovation.


Floor Manager

The Drury Club

Jan 2014 - Nov 2015
  • - Responsible for attending networking events and booking clients; to increase database for the club - Provided consultancy for company director and management; regarding booking of DJs, special guests and entertainment for club. Also liaised with team about promotional events - Team Leader; in charge of floor operations, client seating and VIP areas. - In charge of conflict resolution and customer service - Delivered high sales performances by ensuring all sales targets were exceeded through quality service - Provided DJ services for club; during day events and at warm-up sets at night before arrival of main DJ


Supervisor & Cashier


Mar 2008 - Dec 2013
  • - Personal Alcohol and Entertainment license holder - Supervisor of club’s VIP dispense operations; monetary transactions, table bookings, sale and distribution of alcohol, stock control and end of day accounting


Dancer, Choreographer and Performer

East London Dance Youth Company

Aug 2005 - Aug 2007
  • Trained as a dancer, choreographer and performer with East London Youth Dance Company under the tutelage of Bonnie Oddie. In November 2007, Orin Norbert was cast as the lead character 'Juice' in hip-hopera production "Demon Juice"; a partnership between the Royal Opera House Education and East London Dance. The production was performed to sold-out audiences at The Royal Opera House and Stratford Circus Archived article:



BA Commercial Music

University of Westminster

Aug 2013 - Apr 2017
  • Currently enrolled at the University of Westminster, studying a Bachelors Arts Degree in Commercial Music and Business. [Final year student on Gap year]


BTEC National Diploma in Music Technology

Newham College of Further Education

Aug 2006 - Apr 2008
  • Level 3 BTEC National Diploma; Triple Distinction grade



Brampton Manor Academy

Aug 2000 - Jul 2005
  • 12 GCSE's (Grade A-C) English Language, Literature, Mathematics, Chemistry, Biology, Sociology, Business Studies, Drama, Art, History, Religious Studies and French