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Orin ‘oriyo’ Norbert is a Singer-Songwriter, Producer, DJ and Member of OMG Collective. Starting out in 2001 as a dancer, choreographer and director, Orin went on to pursue a career in music in 2010. Over the last seven years, he has performed across the UK and Europe, worked with developing young emerging artists and co-directed and produced multimedia projects in dance, art and film. As a producer and performer he: - Was co-choreographer and musical director for ‘I AM’ (Breakin’ Convention - 2008) - Played the lead role of ‘Juice’ in the Royal Opera House’s production Demon Juice - Performed with legendary group Boney M (Tribute tour - Prague 2009) - Created Soul-Hop Sundays; a weekly giveaway music series actively viewed in over 49 countries - Headlined at venues the likes of Ronnie Scott’s Jazz Club, Century Club, Soho House and Shoreditch House In 2014, Orin founded OMG Collective; a six-piece British R&B band, whose musical style is a fusion of rhythm and blues, funk, soul, hip-hop, jazz and house. He also forms one half of songwriting/production duo MONOCHROME - alongside friend and fellow bandmate, Josh Davies. As a DJ, “oriyo” has gone on to become a versatile, open format DJ specialising in an array of genres such as house, hip-hop, r&b and disco; spinning records for club, events and radio.Locked Pro Plan feature
OMG Collective are a six-piece British R&B band from the United Kingdom. Their music is an exciting fusion of rhythm and blues, funk, soul, reggae, hip-hop, house and jazz; reflective of their varied influences. Known for their improvised performances - live and in the studio - the group’s impetus is to make relatable, feel good music with a unified narrative; merging their cultural diversities to provide a unique and often, tongue-in-cheek perspective - resulting in their distinctive sound. In the three years since they formed, OMG have gone on to perform at various venues across the country - the likes of Ronnie Scott’s Jazz Club, Century Club, Eltham Palace, Shoreditch House, Proud Camden and many others. In 2017, their debut EP "Inhibitions" received support and recognition from BBC Introducing and was performed live at Sofar Sounds London.
- Responsible for attending networking events and booking clients; to increase database for the club - Provided consultancy for company director and management; regarding booking of DJs, special guests and entertainment for club. Also liaised with team about promotional events - Team Leader; in charge of floor operations, client seating and VIP areas. - In charge of conflict resolution and customer service - Delivered high sales performances by ensuring all sales targets were exceeded through quality service - Provided DJ services for club; during day events and at warm-up sets at night before arrival of main DJ http://www.thedruryclub.com/
- Personal Alcohol and Entertainment license holder - Supervisor of club’s VIP dispense operations; monetary transactions, table bookings, sale and distribution of alcohol, stock control and end of day accounting
Trained as a dancer, choreographer and performer with East London Youth Dance Company under the tutelage of Bonnie Oddie. In November 2007, Orin Norbert was cast as the lead character 'Juice' in hip-hopera production "Demon Juice"; a partnership between the Royal Opera House Education and East London Dance. The production was performed to sold-out audiences at The Royal Opera House and Stratford Circus Archived article: http://londondance.com/articles/features/demon-juice/
Currently enrolled at the University of Westminster, studying a Bachelors Arts Degree in Commercial Music and Business. [Final year student on Gap year]
Level 3 BTEC National Diploma; Triple Distinction grade
12 GCSE's (Grade A-C) English Language, Literature, Mathematics, Chemistry, Biology, Sociology, Business Studies, Drama, Art, History, Religious Studies and French