BRANDS SHOULD BE AUTHENTIC, I'M THE CREATIVE STRATEGIST THAT CAN HELP THEM MAKE IT HAPPEN I believe that all brands should have a social responsibility. Whether is to educate or empower, it is a sense of fundamental social duty that I am trying to bring out in my work. However, I am not your typical planner, I like to go out there and create my own data and content through a sharp photographic eye. Across my portfolio of work, It is obvious that my skills go beyond analysing creative cool assets; I like to look for an insight, craft it and deliver it to my audience via a medium that suits them the most. A way to nourish my creativity is to always be connected on social media platforms; I tweet, like, share, post, link and blog on a daily basis with content and like-minded professionals. I enjoy exploring and I like to think that I make good use of the affordances social media has to offer me.
My role as a strategist as ranged between data analyse treatment, as well as providing consumer insight and helped defining a client tone of voice. I also helped creating content for one of our client social media platforms.
Within this role, I mainly assist the Editor-in-Chief with research for new topic to bring up in the magazine, write articles, put together creative briefs and mood boards for features and assist on fashion shoots.
Looking to improve my english and create content while I am university, I decided to launch Amusements Magazine. “Amusements!” is a fun magazine with topics that I have always been passionate about, whether it is mode, music, lifestyle, trends, a fit of bad temper or social media platforms, everything is here for the viewer to sit back, relax and get information on what I consider as cool.