BRANDS SHOULD BE AUTHENTIC, I'M THE CREATIVE STRATEGIST THAT CAN HELP THEM MAKE IT HAPPEN I believe that all brands should have a social responsibility. Whether is to educate or empower, it is a sense of fundamental social duty that I am trying to bring out in my work. However, I am not your typical planner, I like to go out there and create my own data and content through a sharp photographic eye. Across my portfolio of work, It is obvious that my skills go beyond analysing data or creating adverts; I like to look for an insight, craft it and deliver it to my audience via a medium that suits them the most. A way to nourish my creativity is to always be connected on social media platforms; I tweet, like, share, post, link and blog on a daily basis with content and like-minded professionals. I enjoy exploring and I like to think that I make good use of the affordances social media has to offer me.
Looking to improve my english and create content while I am university, I decided to launch Amusements Magazine. “Amusements!” is a fun magazine with topics that I have always been passionate about, whether it is mode, music, lifestyle, trends, a fit of bad temper or social media platforms, everything is here for the viewer to sit back, relax and get information on what I consider as cool.
My role as a strategist as ranged between data analyse treatment, as well as providing consumer insight and helped defining a client tone of voice. I also helped creating content for one of our client social media platforms.
Within this role, I mainly assist the Editor-in-Chief with research for new topic to bring up in the magazine, write articles, put together creative briefs and mood boards for features and assist on fashion shoots.