Admitting mistakes, conveying words of apology, and stepping down from power struggles - none of these things is defeat.
Experience of producing still life/model shoots, video and moving image, influencer content and/or events for the like of Superdrug, The Perfume Shop and Marionnaud. • Lead the end to end production for Marionnaud across 11 countries. • Respond to briefs from clients or internal stakeholders while building a seamless relationship. • Create integrated campaigns (TV, in-store, print, digital and social.) • Develop an editorial calendar and channel strategy. • Generate best practice in Social Media Marketing. • Budget, negotiate and quote on every new project. • Work with creative agencies to create campaigns, plan project schedules and keep all parties up-to-date. • Hire photographers, videographers, locations, talents and key production staff members. • Develop and maintain pre-production and post-production processes.
• Led social media execution across + 7 social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube and, Pinterest. • Content creation and news articles for the getliving.com & eastvillage. co.uk websites. • Ideation, organisation, prize sourcing, legal processing and reporting. (e.g. Brought Benjamina from GBBO 2016 to East Village to make pizza with fans.) • Community Management • Cross company contact and liaison, particularly regarding customer service. • Sentiments analysis for Get Living (Google Analytics). • Contributed and optimising to paid / performance on social media channels (e.g. A/B Testing). • Using social media management tools, planned and scheduled content. • Reporting on results (e.g. engagement, reach, impressions, conversions.) using Google Analytics and social media reporting tools.
• Conducted market research analysis. • Assisted in creating content strategies. • Assisted in optimising and setting up analytics tools to track consumer’s behaviours (WSGN, Mintel and Global Index). • Assisted in running brand identity clients’ workshops (e.g Who is Captain Morgan and what is the voice of the captain?).
My role as a strategist as ranged between data analyse treatment, as well as providing consumer insight and helped defining a client tone of voice. I also helped creating content for one of our client social media platforms.
Within this role, I mainly assist the Editor-in-Chief with research for new topic to bring up in the magazine, write articles, put together creative briefs and mood boards for features and assist on fashion shoots.
Looking to improve my english and create content while I am university, I decided to launch Amusements Magazine. “Amusements!” is a fun magazine with topics that I have always been passionate about, whether it is mode, music, lifestyle, trends, a fit of bad temper or social media platforms, everything is here for the viewer to sit back, relax and get information on what I consider as cool.