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Within Corner Optique Organization (93 stores): marketing plan | development/management promotional/co-marketing campaigns | Retail Identity materials | Refit/New Opening | management of suppliers, printers and freelance graphic designer | development of POP materials | collaboration with Mass Market Retailers (GDO)/Sales/Purchasing team |Local Store Marketing | back-office purchasing activities through retail software solution (CBR) | sales data analysis | marketing budget management
In conjunction with Corner Optique’s Brand Manager: implementation/management of marketing campaigns | implementation of Visual Communication materials | management of suppliers, printers and freelance graphic designer | development of POP materials | back-office purchasing activities through retail software solution (CBR) | sales data analysis
Within Reseller Channel Organization: development and implementation of marketing campaigns | event planning | support co-marketing activities between Intel and OEMs | sales data analysis | market report | execution of branding program. Support Corporate PR&Marketing Team: external communication support | creation of demand generation campaigns | business plan
Within Marketing Group: market and sales analysis | sales forecast | sales report | mailing activities (complimentary press copy registration, mailing list)