About me

I've been a part of the creative community and industry for nearly 20 years. Still passionate about design, making thought provoking content and captivating the audience. A pretty diverse body of work showcasing a strategic, innovative and digital savvy approach to ideas and implementation. Covering creative development, production, digital content, web and app development, ecommerce, print media, shopper marketing, PR, experiential and TV.

QuestionsProjectsExperienceTeam

• Looking to connect with creative freelance copywriters for potential future projects. Drop me a message with your details! Thanks 😊 ✨

Projects

• Harrison Spinks - True Bedmakers TVCFrom concept, production through to launch - it was a pleasure to work with the Harrison Spinks on one of their first tv commercials. Credit to VFX agency Flipbook on helping design our sheep and support on producing the ad directed by Richard Oliver.
• Vital Proteins Q1 2023 Content SuitePhotography and video assets created to help build awareness of the product range, showcase lifestyle and inspire the health conscious New Year - New Me target audience.
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  Vital Proteins Q2 2023Adopting a new global style and direction which initially was inspired by the launch for Beauty Collagen. The campaign would tap into the run up to Summer, inspired by the seasonal change and revitalising energy of Spring.

Work history

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CreativeOscar Masood
Dec 2023Manchester, United KingdomFreelance
Freelance creative with a broad range of experience and high level skills that span across creative strategy, ideation, art direction, graphic design, UX/UI, video production, video editing, VFX and motion design.
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Creative LeadTHG Studios
Mar 2021 - Nov 2023Manchester, United KingdomFull Time
A lead studio creative focused on health, nutrition and beauty brands. Covering strategy, ideation, brand development, concepting, creative and content production. Notable brands include; Exante, MyProtein, Optifast, Vital Proteins, Grow Gorgeous, Skinstore and supported on specialist content projects for Lego and StarWars. - Working closely with the brand and strategy teams to define creative campaigns. - Oversee and support the creative team in concept development and production planning. - Work with, manage and art direct projects across studio departments to deliver campaign photography, video and artwork assets. - Line manage the creative team and liaise with the Creative Director. - Refine internal processes and maintain a positive creative culture.

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Skills

• Creative Direction
• Graphic Design
• Art Direction
• Creative Strategy
• Photography
• Content Production
• Videography
• 3D Creative
• UX
• Web Design

Education

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BA (Hons) Multimedia DesignUniversity of Huddersfield
Aug 2000 - Mar 2004Huddersfield, United Kingdom
A 4 year course with a year in industry. Exploring digital creative and multimedia. Development in websites, virtual worlds, immersive virtual reality, interactive multimedia, responsive installations, computer and web animation, web 3D, broadcast media, live streaming audio, sound design and interactive graphics.