What apps/software/tools can't I live without? Other than my Mac; Photoshop and Illustrator (where most of my work is done) my most valuable tool is my hard back notebook ad 0.5 Fine Liner. What is bound for the screen I tend to design on the screen – but I also love to draw, illustrate and create ideas outside of the digital world. Being able to illustrate I believe gives me an extra dimension as a designer and using tools like my tablet I am able to take ideas from the page into the digital world. Going into Great Art in Shoreditch is for me a bit like going into a sweetshop for the first time – I could spend days there! What's my workspace setup like? The beauty of the MacBook is you can take it anywhere. I love to get out and work in the real world – observing real people, places and things. I find it inspiring and grounding for my ideas and design. My workspace at home is full of an eclectic mix of things. I spend a lot of time drawing, and creating (it’s my hobby as well as my profession!) therefore it’s things that are important to me, like my artwork of my girlfriend of 4 years, exhibition pieces I’ve developed, a huge silver pirate skull and a collection of old cameras. I’ve also got a huge collection of books, stationary and art supplies – to keep me going! My ‘life hacks’ Controlling my phone – not letting it control me! I try to ‘switch off’ my contact with the world sometimes and give myself time and space to create without interruption. Of course good time management needs to be balanced with picking up messages regularly and good client service! Physical fitness – is directly linked with my mental fitness. I take this seriously. I cycle a lot and go to the gym. These activities also give me time to think. (What's my favourite to-do list manager?) How do I keep on top of stuff? I have an old-school approach: I write out a numbered list in 0.5 black fine liner at the start of every week, with a degree of flexibility built in for unforeseen commitments. It's satisfying to draw fat lines through completed items. It's also pleasant to come across lists from the past and feel I've made some progress. Besides my computer, what gadget can't I live without and why? My phone has become a key tool. I take pictures of everything and anything that inspires me or takes my interest. It gives me an invaluable bank of ideas and start points for projects I’m working on. I’ve also got a satellite-sized coffee machine at home – and like to start the day with a smooth home-made cappuccino. Outside of work – what else gets me buzzing? I love cooking – especially creating something for a crowd which I can do with little notice! I enjoy throwing together a tasty pasta and majestic salads using only what I have to hand. I stay away from food processors where I can - I love the chopping, peeling and getting my hands in there. Some how it feels more ‘real’. What do I listen to while I work? Primarily I like it to work with my headphones in, or have background noise that helps me focus. I have a pretty wide music taste. I have a few genres that are my go-to’s, however, I do love listening to things well outside my normal listening genres. I love 80’s HipHop, House, Dub, Drum & Bass, Trap and anything ‘Summery’. However, I will retreat to French jazz, classical and the new and old Blade Runner soundtrack. I have a few comedians I enjoy too such as, Kevin Heart and Eddie Izzard. What inspires me? I find inspiration from so many visuals in so many places: high rise buildings, neon signs, vintage cars, toys, people watching, and street art. I studied art/fine art, textiles/fashion, media and graphic design/motion graphics, so I often take time to look at fine art, but appreciate seeing eclectic collections, such as the Alexander McQueen exhibition at the Saatchi gallery in London’s Chelsea. I have too many interests to list here, but a few favourite designers are Milton Glaser, Paula Scher, Chip Kidd, and in the illustration game: Andy Council, Thilo Rothacker and Edel Rodriguez. How do I think design has changed? The fundamentals of great branding and design such as consistency of the brand idea remain very much in place. What’s changed I think is that brands are more and more needing to enter the worlds of their audience – be where they are, like on social media. This requires a new level of thinking in terms of ‘value exchange’. We shouldn’t be thinking in terms of ‘interruption’ and ‘disruption’ – we should be making sure that we attract attention in a positive way: entertain, add value, be useful. We need to think harder about how we enter the worlds of our audiences. What have I been up to recently? I’ve had a number of freelance contracts recently. I’ve helped create a new brand of ice cream called ‘Whipsmiths’. I worked on creating an exhibition and experiential space for a great brand of rum called Kracken. I’ve also worked on a campaign for asthma – helping to deliver some creative advertising to push the link between pollution and asthma. When I’m not freelancing I’m almost always creating something! I have an Instagram feed where I show my latest artwork and illustrations (I’ve been trying a number of different styles and techniques but I love using detail within a wider picture to help tell a story – and add intrigue and engagement with the pieces). I’ve worked on some bigger pieces also – you can find a number of my murals in the bars around Shoreditch! I’ve also been able to show my pieces in a couple of exhibitions. One was held in the 508 Gallery on the Kings Road where I was able to make some influential contacts. What am I currently reading? I have mild dyslexia so reading for too long gives me a headache. However I am an avid magazine reader and read everything from i-D to Scandinavian MAN to the Crap Magazine - cover to cover. I'm also reading McQueen The Illustrated History Of A Fashion Icon, it is an insiders look into his life. It’s a thoughtful book with great stories that explain how to think and utilise the smallest thought and be self motivated. How am I with people? I am comfortable working alone – but do really enjoy being part of a team and working collaboratively. I like to work hard and play hard and am grateful for my circle of friends and colleagues. I love meeting new people and try to get out and make new connections in the real world as much as possible. My friends tell me that I have a knack of being able to strike up conversations with anyone in any situation. I guess I’m just interested in people. What's my sleep routine like? I enjoy working late. I’m actually an absolute night owl, as I just feel most creative at night when everything's quiet and there are no interruptions. To be honest it all probably originated during college, when I'd wait around the art studio long enough until everyone left and I'd have it all to myself. Maybe it's a design thing— when I want to put in 110% into all aspects of the task at hand, when the feeling of pure design and creativity starts to flow through every vein, I would say that I just get very excited with the possibilities of a project. What's the best advice I’ve ever received? It was from my Grandmother. She was such an inspirational woman: A fashion designer who studied at Worth and was an amazing oil and pastel artist as well as a very gifted pianist. She once told me that you can never have a problem-free life, though you can change your situation and have different problems. It doesn't sound very upbeat, however she mentioned that most things we do in life have a rhythm. Whether that be drawing, designing or running, most flowing things on this planet work in conjunction with each other. I think it's helpful because it's realistic. On a work note, one of the last pieces of advice she parted with was that “design is not an exact science, so there's never only one ‘correct- solution to a design problem’. When we are given a task, our creative mind often comes up with 100 or more ways of completing it, so we identify them, then choose the best solution.” What else can I add about me that might be of interest? I grew up in Dubai for 8 years and still love it there. I have been fortunate to have visited some of the most beautiful countries on earth and love travel and adventure and keeping life rich with experience. From growing up in the Middle East I have learnt so much about different cultures, other than my own, in addition to having the opportunity to work in Dubai I understand how different cities work and how design is different all over. Advertising in Dubai has much more rules than the UK therefore I always make sure to research the rules and regulations when dealing with different brands and countries.Locked Pro Plan feature
Creating and painting custom murals for event space.
Creating multiple UI designs across a 15 page spread. used for mobile and web
Illustrating concepts within the ideas process to then scamping them into to the development funnel, talking with clients across all sectors to finalise the design to then adding the final touches for execution.
I designed the hole brand from the ground up. From logos, websites, socials, the USP's of the brand.
iRATE is an online zine that challenges the normality of success. The content was based around myself interviewing
I was working with Kraken designing an immersive stage for their new bottle drop and rum ice cream. This was a huge project to show during cocktail week at the Excel Centre in London.
Creating social updates for The Space Stations web, app and recently realised online zine, I would also over look all the projects, create in-depth property broachers, interview designers of particular elements created within the bespoke properties we held with proudness within our books.
While with Switch I was continuously working on three to seven projects at a time, working on a vast multitude of projects. From UI design, apps, creative advertising, strategic marketing, story boarding, logo designs, animations and luxury design.
Creating banners, gifs. from the ideas on paper all the way through to execution.
During my time at CM I created there products, merchandise as well as online Skamps.
I create a few minuet promotional videos for their socials, showing Smirnoff's new cocktail, The Sky Ball.
Creating bus, bus-stop T's, web and app UI designs.
Creating a few new label designs and potential bottle designs for one hell of a gin brand
Creating advertising B-boards showcasing the celebration of Legos 50th anniversary of the Little Red Brick.
Designing event spaces with lighting design, advertising manipulation, illustration and art.
I created many graffiti art pieces showcasing there summer space located in Shoreditch, from shipping containers to various walls in the venue.
From creating stunning visuals for adidas first, I was invited back to create a variety of illustrations showing the visual time line shown through in-depth storytelling showcased at their launch for the NMD's, based in Shoreditch.
I was asked to help with a new concept that encouraged our athletic workers within the hustle and bustle of busy London to join adidas. feel free to ask me about this.
I was involved with many aspect of the design process from all platforms where I was working on multiple projects such as, illustrating story boards as well as character concept designs, creating stings for Sky sports and working on a new creative strategy to push Ogilvy into a creative bracket that was uncharted territory.
I came out with: A* Art and Design A* Textiles and Fashion