For the last 4 years, I've been working as Lead UI/UX designer and Project Manager for Selfhood Studios.
My design tools of choice are Adobe XD, Photoshop, WordPress, Illustrator as well as skilled in Sketch.
Products:
Stunning design is not enough. A well-built product must be versatile, engaging but most importantly, it should be manipulated like an extension of your user's consciousness. The common thread through all of my web work is a unique balance of predicting user behavioural patterns whilst subliminally presenting a message that's in tune with the brand.
By having the ideal balance of user interface design, user experience and original aesthetics you can create an experience that will leave the consumers with a positive bond to a brand.
Brands:
I like to challenge the major players in the space when it comes to understanding how people connect with brands. Through each interpretation, I think of the bigger picture to pinpoint an emotional connection between the clients brand and its target audience. I recognise the relationship between brand identity and the theory of self-actualisation which, in itself, is pivotal to successful brand awareness.
A strong brand goes far beyond its visual logo or business name – it's a series of associations that a consumer has with a particular product, and exceptional brand identity can create an emotional relationship of trust, credibility and quality that carries immense power.
Content:
Social media is suffering from a deluge of dull content overload, and one can easily be prone to skimming through the home feed with zombie-like instincts. However, I aim to produce emotionally invoked content that you'll want to stop scrolling for. I strive to create, provoke and engage.
Projects
- New Habit StudioDesign and manage the development of the website for a new creative agency that specialises in motion graphics & art direction. After working alongside a previous client, two members of the company decided to branch out and start their own agency - New Habit Studio. A creative design agency, specialising in motion graphics, graphic design and art direction. Due to our previous work relationship and positive experience with the outcome of my work, they approached me to design and develop their n
- Areté PerformanceEstablishing a new brand identity and web design for a multi-tier athletic development company. Areté Performance is a multi-tier sports performance specialist company with a unique ethos that focuses on elite and youth sport as well as corporate and personal training. They run the strength and conditioning programmes for the likes of England Rugby 7s and Richmond Rugby Club as well as several professional athletes.
- AlumBridgeThe property industry is one of, if not the, most networked industries in the world. It’s an industry that involves planning, design and construction, buying and selling, development and management of property. It is the sector where finance and the built environment meet. My role in this project was Branding, User Research, User Interviews, Journey Mapping, Sketching, Wireframing, Flows, Visual Design and Interaction Design.
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