I have always been driven by creating meaningful digital solutions for cultural audiences. Working in the UK and Scandinavian markets, I have developed audience and partnership strategies for apps, streaming and broadcasting. I relish engaging with diverse and creative voices to deliver digital experiences that leave a true impression.
Passionate about arts, music and technology, I have consulted clients ranging from music platforms to orchestras and artists. I advise their digital strategy with a focus on business development and audience growth.
In this role I executed successful partnerships with organisations such as Universal Music Group, The BBC, Institute of Physics, Steve Reich, London Philharmonia, Fondation Louis Vuitton and The Juilliard School to deliver award-winning apps across iOS, tvOS & Google Play stores. With over 10 million downloads, the apps were awarded 'Best of the App Store' in 2014, 2015 & 2016.
I was responsible for analysing market and user data from our apps in order to inform product development and ASO.
At Spotify I was responsible for a project which measured and determined the effects that artist page curation had on user engagement with the musical content on the service.
First-class Honours in International Relations & Management