Work history
Boutique AssistantSweaty Betty
- Sevenoaks, United KingdomFull Time
Driving forward sales
Being an expert on products and procedures
Assisting in the overall day to day running of the shop
Providing the highest standards of customer service - the ‘Sweaty Betty Customer Experience’ ( including advising and assisting customers with the selection and fitting of bras and underwear)
Maintaining the company standards
Ensuring exceptional standards of housekeeping, cleanliness and merchandising are upheld
Fashion EditorialLOVE Magazine
- London, United KingdomInternship
• Assisted and supported on set for editorials and shoots
• Returned and called in samples from PR and designers
• Buying and sourcing vintage jewellery and pieces from markets and shops
• Researching and coordinating calls from PRs
• General office admin and emailing shoot locations, PR and designers
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Skills
- Adobe Indesign
- Consumer Trends
- Creating Moodboards
- Trend Forecasting
- Fashion Buying
- Events
- Creative Cloud
Education
B
B
BA (Hons) Fashion Business and PromotionBirmingham City University
- Birmingham, United Kingdom
Marketing & PR
• Created a marketing strategy for fashion and lifestyle brand Olive Clothing using Adobe InDesign
• Analysed their current brand identity, marketing mix and market sector
• Primary and secondary consumer research and competitor analysis was utilised to produce a 12 month marketing strategy
• Mock-ups created using Adobe Photoshop to depict the plan visually, including a pop-up shop and promotional event with celebrity endorsement
Events Management
• In a team of 6 fellow students we built an events brand and hosted a fundraiser event in aid of St. Basils charity
• As the PR manager, responsibilities included gaining publicity on social media and print advertising, press release, sponsorships and brand collaborations
• Organsing and running this event strengthened team work, entrepreneurship, financial planning, ideation, crisis management, strategic planning, logistics and organisation.
Final Major Project
• Generated an innovative concept through trend-led reasearch using LS:N Global, WGSN and Mintel reports
• Created a niche-luxury e-commerce app stocking a curation of cannabidiol (CBD) wellness products, specifically for women
• App mock-up created using Adobe XD
• Justification of the concept through a business plan, specifying the target market, sector, competitors, cash flow forecast and marketing plan with collaborations with industry mentors.
Other Modules: Fashion business context, trends forecasting, buying and merchandising, visual merchandising, international retailing
Awards
B
B
Gold Duke of Edinburgh AwardBenenden School
• Team work, encouragement and perserverence enabled my team to acheive the Gold award. Part of DofE involved volunteering at the local primary school once a week, practising grade 6 ballet as my skill and swimming as my sport which showed organisation during school years.