Public relations professional with two years’ experience across various industry sectors, with an international client and journalist base including the top tier print, broadcast, online and social media space
Having a client facing role and working closely with the client's management team, often via telephone and email. Preparing e regular client reports and attend client meetings for weekly and monthly feedback and follow-up. Undertaking research for new business proposals and present them to potential new clients. Managing the PR crisis situation - reputation management and protection with crisis PR Developing strong media relationships Monitoring relevant social media channels for clients to seek out PR opportunities, being aware of current influences that may benefit the client strategy. Working as a valid member of a team across 3 accounts, working closely with my colleagues to implement the agreed PR strategy Researching , writing and distributing press releases to targeted media (researching stats, competitors, current trends, topical news, etc.) Actively pitching to a broad range of media Collating, analysing and evaluating media coverage and prepare regular client reports. Managing events, including press conferences and product launching events, focusing on networking and one-to-ones with journalists Assisting with the production of client publications, such as in-house magazines Commissioning market research for clients. Coordinate studio or location settings for photography and video projects. Experience in corporate communications. Experience in thought leadership (arranging speaking opportunities for clients, researching and writing bylines for senior management, and profiles of senior management within my client portfolio) Researching and presenting sponsorship and partnership opportunities, and follow through to completion
Continually seeking out and creating opportunities to place stories in all types of media (print, broadcast, online and social media), from traditional to digital and influencers. Developing media and influencer engagement strategies for consistent media coverage for client portfolios Creating rapid responses from real-time news events Developing compelling, media-focused content, ranging from press releases and written pitches to digital and video content. Daily pitching and relationship building with national, regional and trade media as well as bloggers and influencers. Implementation of crisis PR campaigns when necessary. Collaborating with teams across multiple disciplines and assimilation of complex research, data, etc. Interacting with clients to present strategic recommendations addressing challenges and opportunities Managing updates to social media properties, moderate and respond to comments and establish a consistent community culture and tone.
Assisting in the creation of leaflets, e-mail campaigns, on-line promotion, etc. Assisting in the distribution or delivery of marketing materials Preparing presentations Providing support to social media efforts (managing content on Facebook & Twitter accounts) Maintaining and tracking reports of media activity
Preparing, planning and project managing the publication of all publicity material to maximise brand promotion. Creating a marketing strategy and working with the charity's management board to see it executed. Creating and developing new innovative ways to communicate the company message to their existing customers. Contributing to the monthly sales and marketing plan. Planning and project managing marketing events and evaluating their success. Evaluating the effectiveness of all marketing activity. Developing and implementing an internal marketing programme.
Content writing for marketing materials such as social media and brochures for an independent film production Writing the story board for a short video presentation intended to promote a shared workspace in Luton Writing the marketing strategy on alternative methods for fundraising for an independent film production Content writing for social media Planning and work in a small team of three in organising ATP Media events Promote the ATP Media’s products and services through personal selling and events.
• Modules taken: Public Relations, Strategic Management, Digital Marketing, Creative Marketing, International Business, Marketing Management