About me

Digital & Marketing strategist, connecting vision with innovative digital communication solutions to drive sales, build brand image and secure customer loyalty. Seamlessly scales marketing operations to meet fluctuating business needs by optimising both internal and external resources. Skilled at building, training and inspiring high performing marketing teams that consistently exceed revenue expectations. Known for cultivating cross functioning alliances and influencing sales teams, executive decision makers and other business areas.

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Work history

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Head of DigitalADM Protexin
May 2021South Petherton TA13, UKFull Time
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Digital Marketing DirectorNutravita
Aug 2020 - Nov 2020Maidenhead, United KingdomFull Time
Charged with managing outbound marketing for brand awareness together with influencer marketing through social channels, used old school methodology including organising championship match sponsorship, seeking potential partners in the healthy living space, and sending products for review in print media. Accountable for training and supporting customer service teams, setting up and collaborating with Quality Assurance. Developed and implemented strategy to progress business from amazon to standalone brand with ecommerce channel. Used expertise and knowledge, conducting research, SWOT analysis with key stakeholders, identifying winning moves and commenced implementation of a number of targeted business improvements Developed brand guidelines and corporate identity from the ground up, embedding consistency in design and brand personality

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Skills

• Leadership
• Team Leadership
• Social Media
• Social Communications
• Copywriting
• Copywriting Editorial
• Branding
• Digital
• Digital Communication
• Digital Copywriting
• Strategy
• Strategy Development
• Branding Strategy
• Digital Strategy
• CRM
• Talent Acquisition
• Talent Development
• Team Building
• Training
• Customer Care
• Customer Experience
• Marketing
• Commuications
• Corporate Comms
• B2C Comms
• Community Management
• UX
• Digital UX

Education

BA Hons Creative Arts and Media StudiesUniversity of Portsmouth
Sep 2005 - Jun 2008Portsmouth, United Kingdom

Awards

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User Experience Specialist (CXS)Akendi
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Copywriting for Digital (CPD)The Institute of Direct & Digital Marketing (IDM)