About me
With over eight years of experience in social media strategy and content creation, I’ve worked with global production companies and creative organisations to elevate their digital presence. I’ve managed large-scale social accounts, developed content strategies from scratch, and delivered measurable results. I thrive in team environments where collaboration drives creativity, whether managing campaigns, covering live events, or leading content creation. My passion for creativity and storytelling fuels my work, and I bring a balanced approach of creativity and data-driven insights to every project.
Work history
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Global Social Media Manager & PR LiaisonHungry Man
London, United KingdomFull Time
Hungry Man is an award-winning production company based in Los Angeles, New York, London, Rio and São Paulo. Here, I manage social media and PR across the UK, US, and Brazilian markets, driving significant brand growth. I developed a social media and content strategy that boosted our social presence with a 296% increase in impressions and 231% growth in engagements. Currently, I am working on the company’s first rebrand since 1998. My role also includes managing PR efforts, securing press coverage, coordinating with agencies for campaign launches, and overseeing global award submissions.
Social Media ManagerD&AD
- London, United KingdomFull Time
D&AD is a non-profit organisation that exists to stimulate, enable, and award creative excellence in design and advertising. At D&AD, I led the development and execution of a comprehensive social media strategy spanning TikTok, Instagram, LinkedIn, Pinterest, YouTube, and Twitter, with a total combined following of 1 million people worldwide. I successfully launched the first-ever TikTok accounts for D&AD, and D&AD New Blood, crafting content for professional creatives and up-and-coming creative talent respectively. In a managerial capacity, I oversaw the social media and editorial assistant, and together, we meticulously crafted engaging, audience-focused content while continuously experimenting and optimising our strategy.
Education
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International RelationsThe University of Essex
- United Kingdom