Projects credited in
- Nike Women: Crazy DreamsComing in to work on “Crazy Dreams” was challenging: the guidelines of the tone - both visually and linguistically - was already very clearly defined. That’s why for us, a perfect line would use the story of the athlete to hit upon a universal truth that could inspire women internationally - and well beyond the confines of sport. Our highlight was to work on a line for Caster Semenya at a time when she was battling a deeply unjust court decision that would stop her from racing, purely based on
- NIKE- United Against RacismMain insight: A breach of kit regulations is punished harsher than racism. Football player Nicholas Bendtner was fined £80,000 for wearing sponsored boxer shorts in a game. The Bulgarian FA were fined £65,000 for a whole stadium of fans being racist towards England players. This campaign launches at next years' biggest footballing stage... Euro 2021. England's kit will bear the "United Against Racism" logo.