Projects
- Face Genius CommercialFace Genius is the ultimate connected skin advisor that provides the best skin products by using cutting-edge technology. Paul Weeks and Pablo produced this Online Ad to launch Face Genius’ SkinScanner™ tool in January 2020. Caroline Ryan was the Creative Director for this commercial. Her classy and fashionable approach to this technological product resulted in an original and fresh piece.
- LCBO Responsible Service ProgramIn 2021, as part of their Responsible Service Program, LCBO collaborated with LG2 and Pablo Rausell to produce this animated video. This animated storytelling video was created to help LCBO communicate their Responsible Policies and Practices to their staff in an engaging and fun manner.
- Wet n Wild MegalastWet n Wild is a well-known global makeup company—as iconic as it is accessible. Over its 40-year history, the company has established its reputation of being “everybody’s first makeup,” and continues to produce quality makeup at an affordable price point. Underline Studio designed several campaigns for new and long-beloved products, elevating the design while retaining its essential popular appeal. In collaboration with Underline and Paul Weeks, Pablo created this dynamic commercial to help laun
- LCBO Bring on the New CampaignAs part of LCBO’s social wellness strategy, a new line of products was launched in January 2020. Under Lg2’s creative direction, SOM DOS collaborated in creating this social ad series. Pablo was chosen to perform editing and postproduction as well as visual consultancy of these engaging commercials for Instagram, Facebook and YouTube.
- Richmond Hill Library Launch VideoIn 2022, Underline Studio designed a new brand for the well-known Toronto Richmond Hill Library. Underline’s Fidel Peña collaborated with SOM DOS in creating this stunning motion graphics work to present RHL’s new brand to the world. Design, storytelling, pacing and simplicity make this video a rather exceptional motion piece.
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Work history
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Video Director, Editor & Motion DesignerSOM DOS Studio
Toronto, CanadaFull Time
Working as a motion designer and videographer in an extensive amount of communication, branding and advertising projects for some of the leading companies, organizations and agencies in North America and Europe such as Uber, Shopify, Mango, Massimo Dutti, LCBO, UofT, Wet n Wild and Eighth Day.
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Typography and Motion Design ProfessorELISAVA - Barcelona School of Design and Engineering
- Barcelona, SpainFreelance
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Education
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Post-graduate Diploma in Marketing and Online MarketingUniversitat Oberta de Catalunya
- Barcelona, Spain
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Master's Degree in Film Direction and ProductionUniversitat Politècnica de Catalunya
- Barcelona, Spain
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