Creative Strategist
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Panita S. is a Design Strategist & Creative Consultant with a focus on Sensory Experience. Her background was communication design and Visual arts (for lower senses). With a particular fascination in olfactory art and design, she embraces curiosity over sensory design practice and cultivates it to enhance further potentials. Her work explores collaborative approaches between the communicative, the strategic and the experimental; also combines different methodologies from multi-disciplines.
Projects
- THE NEW SIAM DISCOVERY LIFESTYLE LABTHE NEW SIAM DISCOVERY LIFESTYLE LAB Experiential Event The New Siam Discovery in collaboration with Nendo Bangkok, Thailand 2016 Concept Design - Art Direction Working with The New Siam Discovery in collaboration with Japanese design studio Nendo, we had reinvented Lifestyle Lab experience for Press Conference event. ‘Lifestyle Laboratory’ works as a creative incubator where people can experiment, create and cultivate individual styles and identities for themselves. From beginning to an end, the setting is transformed to laboratory and clinical ambience with playful gimmick of lab gowns costumes, mixology and equipped with science lab supplies to enrich experiences.
- “Olfactory Time”Sensory Intervention for M Museum Leuven This is a project in collaboration with PXL-MAD Hogeschool, M-Museum & Haystack with a support by Leuven Mindgate. Leuven, Belgium 2018 A selection of fragrance/ olfactory medium on ceramic plate “Olfactory Time” introduces an alternative way of perceiving time beyond the clock. This artistic intervention encourages us to re-experience the passage of time by exploring the sensorial phenomenon in which we are able to perceive and remember time indirectly through olfactory mediums. Martin Heidegger once stated, “One can, as it were, smell the being of such buildings, and often after decades one still has the scent in one’s nose.” This artwork urges us to vividly recollect the sequences of our personal memoirs using selective scents of the four seasons. The artwork itself encourages us to take a sniff from a circular ceramic plate, known as the ’Olfactory Calendar’. Each quarter of the plate represents one season, but unlike a conventional calendar which indicates the month or year, the ‘Olfactory Calendar’ cycles through the movements of the seasons using a specific selection of scents. These collected scents reflect various temporal associations from both a modern context as well as scents of medieval origin. Inspired by the ‘Calendar Dial’, a primitive masterpiece circa 1500’s, time was conceived as a cycle that constantly repeated itself and astrology had great influence on medieval people’s lives. As comparative analogy to olfactory time, the scents imprinted in one’s mind are to saved and re-encountered as time cycles on.
- 'Climate Reality' An edible landscape'Climate Reality' An Edible Landscape. A weather report of nowadays climate situation. A storytelling through food as a medium. Sculptural form of agar agar as melting arctic ice, abstract form rice crisps as coral bleach dipping along with roasted sesame paste as coal mining, whiskey-infused chocolate bark & zoehout (licorice root stick) as drought landscape. The project aims to raise a pinch of awareness on Human Consumption of Natural Resources. The act of eating depicts an act of consuming
Skills
- Creative Art Direction
- Experiential Events
- Experience Design
- Branding
- Concept Design
- Design Strategy
- Brand Identity
Education
H
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MFA in Visual Art Education Hogeschool PXL
Hasselt, Belgium
Visual Arts education on the lower senses (taste, smell, touch)
www.artsenseslab.be