Work history
Performance Optimisation AnalystVungle
London, United KingdomFull Time
- Work with team members to ensure the highest level of service for our advertising partners
Find optimization and growth opportunities for our advertising campaigns.
- Carry out continuous testing & learning—leveraging new techniques to drive value for partners.
- Define and analyze partner metrics to achieve success.
- Manage partner performance against key metrics to identify opportunities and anomalies.
- Act as a bridge between Sales, Data Science, Engineering and Product.
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AnalystNewlink Group
- Miami, United StatesFull Time
My experience focuses on 3 major categories that come in the form of programs that address both the planning stages as well as the execution stages of client's needs:
SOCIAL MARKETING:
- Created social media strategies and solutions for clients such as, MTV, ESPN, among others, in order to meet and exceed their marketing objectives
- Carried out Live Tweeting sessions in order to engage the consumer with the brand with clients like Juan Valdez, and audiences with content, with clients like MTV.
- Designed creative content, such as original videos, graphics, and GIFs, for clients’ social media campaigns.
- Analyzed and monitored campaigns on daily basis in order to optimize for best results.
- Created reports of final social media campaign metrics and assessed recommendations for clients based on the acquired results.
- Developed strategic partnerships with key advertising technologies to maximize campaign deliveries.
SOCIAL RESEARCH:
- Researched client’s online landscape for purposes of market sizing across audiences who are active on social platforms.
- Conducted express social media assessments and benchmarking exercises for new business opportunities.
- Researched social marketing trends, in order to provide clients with the newest and most relevant consultation.
- Carried out social listening monitoring, in order to analyse and understand the digital conversations that were occurring about my clients.
SOCIAL BUSINESS:
- Developed revenue models, which center around social marketing strategies and technologies, in order to achieve the client’s business goals.
- Planned and optimized budgets on digital and social media platforms in order to achieve and exceed optimal marketing objectives.
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Skills
- Data Analysis
- Client Development
- Marketing Strategy
- Advanced Excel
- Business Development
- Data Management
- Marketing
- Media Analysis
- Media Campaigns
- Media Communication
Education
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Bachelor of Arts (BA) The University of Virginia
- Charlottesville, United States
- Major in Foreign Affairs with a concentration in Latin American Politics and a minor in History
- Honors: Dean's List Fall 2013 (3.7 out of 4.0 GPA)