Paola Matacchioni
Available

Paola Matacchioni

International Marketing ManagerLondon, United Kingdom
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Paola Matacchioni
Available

Paola Matacchioni

International Marketing ManagerLondon, United Kingdom
About me
Passionate and motivated international marketing professional with a tech background. I am fluent in four languages, focus on marketing strategy, targeting, social media marketing, content creation and localisation, retail marketing and branding.
Projects
  • Taskrabbit Social Media Content
    Taskrabbit Social Media ContentCreating organic and paid content, with an Agile test and learn approach. Locally relevant, humour lead and targeted at 3 specific segments, these ads and creative concepts were delivered to prompt prospects and clients to book a Tasker to get help with running errands and fixing their homes.
  • VR
    VR
  • Hive launch in Italy with Eni Gas e Luce
    Hive launch in Italy with Eni Gas e Luce
Projects credited in
  • ‘Re-Boxing’ TVC for FaceBook Oculus
    ‘Re-Boxing’ TVC for FaceBook OculusA live action commercial directed by Fx Goby, produced by Nexus Studios
  • HyperX - Project manager
    HyperX - Project manager
Work history
    Meta logo
    Meta logo
    Marketing ManagerMeta
    London, United KingdomFull Time
    Develop retail programs to push Oculus Rift and Touch hardware and Oculus Store VR platform for retail expansion into new stores among different European markets. Tactical planning and execution of marketing campaigns across online and traditional retail channels. Develop online programs via Facebook ads and Amazon tools (AMG, AMS). Develop local partnership opportunities with other brands and manage locally Global gaming partnerships. Building demand generation activities and co-branded opportunities to reach a broader target audience via key touch points on Social Media and both bespoke and consumer events.
    Channel Marketing Specialist
     - Full Time
    Shaping and delivering all the marketing activities for 3 countries for Kingston and HyperX brands. Combining a multichannel vision with a B2B and B2C orientation, trialling the next best action whilst optimising partners’ actions on gaming market and consumer products.
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Skills
  • Advertising
  • Marketing PR
  • Market Research
  • Communications
  • Social Media Digital Strategies
  • B2C Marketing
Education
    International Marketing Management
     - 
    Msc International Marketing Management Deep focus on developing marketing skills and a strategic mindset with a focus on international markets and consumers Marketing Strategy Consumer behaviour Digital Marketing