Paola Matacchioni
Available

Paola Matacchioni

International Marketing ManagerLondon, United Kingdom
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Matt Willey
Paola Matacchioni
Available

Paola Matacchioni

International Marketing ManagerLondon, United Kingdom
About me
Passionate and motivated marketing professional with a solid all around international marketing background, with a particular focus in Technology, markting strategy, retail marketing and branding. I am fluent in four languages and I am a dedicate hard-worker. I'm proactive, full of ideas and I can provide a broad point of view adapted to local realities. I am independent, detail-oriented, with a focus towards results achievement.
Projects
  • VR
    VR
  • Hive launch in Italy with Eni Gas e Luce
    Hive launch in Italy with Eni Gas e Luce
Projects credited in
  • HyperX - Project manager
    HyperX - Project manager
Work history
    Facebook logo
    Facebook logo
    Marketing ManagerFacebook
    London, United KingdomFull Time
    Develop retail programs to push Oculus Rift and Touch hardware and Oculus Store VR platform for retail expansion into new stores among different European markets. Tactical planning and execution of marketing campaigns across online and traditional retail channels. Develop online programs via Facebook ads and Amazon tools (AMG, AMS). Develop local partnership opportunities with other brands and manage locally Global gaming partnerships. Building demand generation activities and co-branded opportunities to reach a broader target audience via key touch points on Social Media and both bespoke and consumer events.
    Channel Marketing Specialist
     - Full Time
    Shaping and delivering all the marketing activities for 3 countries for Kingston and HyperX brands. Combining a multichannel vision with a B2B and B2C orientation, trialling the next best action whilst optimising partners’ actions on gaming market and consumer products.
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Skills
  • Advertising
  • Marketing PR
  • Market Research
  • Communications
  • Social Media Digital Strategies
  • B2C Marketing
Education
    International Marketing Management
     - 
    Msc International Marketing Management Deep focus on developing marketing skills and a strategic mindset with a focus on international markets and consumers Marketing Strategy Consumer behaviour Digital Marketing