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Paola Matacchioni

Marketing Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Marketing Manager - Brand Strategist

Projects

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About me

Passionate and motivated marketing professional with a solid all around international marketing background, with a particular focus in Technology, markting strategy, retail marketing and branding. I am fluent in four languages and I am a dedicate hard-worker. I'm proactive, full of ideas and I can provide a broad point of view adapted to local realities. I am independent, detail-oriented, with a focus towards results achievement.

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Skills

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Budget Management
  • Communications
  • Digital Marketing
  • Social Media Digital Strategies
  • International Marketing
  • Campaigns and Communications
  • Retail Marketing
  • Tech
  • B2C Marketing
  • FMCG Marketing
  • Content Marketing
  • Creative Marketer

Work history

Currently

Marketing Manager

Facebook

Oct 2016
  • London, United Kingdom
  • Full Time
  • Develop retail programs to push Oculus Rift and Touch hardware and Oculus Store VR platform for retail expansion into new stores among different European markets. Tactical planning and execution of marketing campaigns across online and traditional retail channels. Develop online programs via Facebook ads and Amazon tools (AMG, AMS). Develop local partnership opportunities with other brands and manage locally Global gaming partnerships. Building demand generation activities and co-branded opportunities to reach a broader target audience via key touch points on Social Media and both bespoke and consumer events.

2016

Channel Marketing Specialist

Kingston Technology Europe

Nov 2014 - Oct 2016
  • Full Time
  • Shaping and delivering all the marketing activities for 3 countries for Kingston and HyperX brands. Combining a multichannel vision with a B2B and B2C orientation, trialling the next best action whilst optimising partners’ actions on gaming market and consumer products.

2014

Assistant Brand Manager

Safilo Spa

Jan 2014 - Jul 2014
  • Padua, Italy
  • Full Time

Education

2012

International Marketing Management

University of Leeds

Sep 2011 - Sep 2012
  • Msc International Marketing Management Deep focus on developing marketing skills and a strategic mindset with a focus on international markets and consumers Marketing Strategy Consumer behaviour Digital Marketing