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I have two years of agency experience and fashion marketing coordinator background. My daily duty is to design brand’s communication: logo design, stationery, collateral, shooting and retouching, catalogue, social media, video and animation, press, editorial, website and e-commerce. I have expert knowledge of Adobe Creative Suite (CS6), WordPress development, social media managing, email marketing (Dotmailer/MailChimp), e-commerce management and a basic level of video editing, animations, CMS and HTML.
In my current role as a Graphic designer I: - Create the best design/communication from the creative briefing - Work closely with marketing team to plan strategies and plans - Support marketing plans across all digital channels from web design, email and social - Developing brand, within logotype, colour palette, stationery, collateral, shooting - Developing brand on social media, website, app, digital advs, email marketing - Working with external resources and suppliers to source and direct design and outcomes
In this job: - I was responsible of marketing plans and visual style for all communications, websites design, packaging, shooting/retouching, newsletters, e-commerce and social media - I developed strategies for each client to create the overall project designs and to direct others to respect briefs - I supervised all staff’s design to respect and reflect brand identity and brand strategy - I coordinated activities with other artistic or creative departments creating teamwork and cooperation - I produced budgets and scheduled timelines - I planned fashion shooting, events, new media and old media campaigns - I was responsible of research and style department, I created mood boards, naming and concept ideas - I Managed events and communications following the fashion calendar.
GRAPHIC AND MULTIMEDIA COMMUNICATION