Leading integrated campaigns development for Ray-Ban globally – across physical outlets, social media, digital, e-commerce – driving strategic and creative excellence from concept to execution. Primary contact for all the external content providers – ranging from award winning agencies (Publicis Marcel NY, BBH London, Stink Digital etc.) to major media players (Vice, Yours Truly, Boiler Room, OMD). Worked on award winning campaigns and with some of the world most renown photographers (including Mark Seliger, Steven Klein). Managing all music related content, partnerships (Ray-Ban x Boiler Room platform), proprietary events worldwide, as well as participation in major music festivals, resulting in measured increase in consumer’s perception of the Ray-Ban edginess and coolness. Leading cross-functional teams at HQ (e.g. PR, e-commerce, digital, social media, retail) towards the achievement of the brand and business KPIs. Coordinating +20 markets worldwide in their marketing roll outs, bridging gaps between local needs and global vision.
Directly managing, with corporate coordination, local content strategy, media planning, music partnerships and events for Ray-Ban largest advertising market during a personal transition period.
Supporting the creative development of all Ray-Ban global campaigns across digital and social media channels. Managing the global media agency and coordinating on a day to day bases all Ray-Ban geographies worldwide (including APAC, Europe, US, Latam) for their local digital and activations plans roll outs.