About me
I'm a hands on individual with an eye to detail and enjoy working within a fun and innovative team, to create the best possible outcome for both the customers and the brand. Digitally driven and strategically minded, I work very well under tight deadlines and fast paced environments. Working with global publications, brands and e-commerce fashion sites (Harpers Bazaar, Style.com, Harvey Nichols, Namshi.com, Selfridges) for both editorial and social media purposes, allowed me to gain a deeper understanding into knowing exactly what the 21st century consumers want in a future proof context.
Projects
- Junior EditorWorking within an independent magazine allowed me to gain more knowledge and understanding of researching for new, innovative and never seen before individuals and stories. Being a Junior Editor has given me many responsibilities both in editorial, technological, and production, having the tasks of organizing photo shoots, interviews and the online content and ensuring that it was done to the best of my ability.
- Fashion Contributor Style.comI became a freelance contributor for Style.com/Arabia in Dubai, covering the news section, with a focus on current fashion affairs within the Middle East as well as worldwide. Being a fashion contributor had given me an insight as to how fast and efficient freelance writing and contributing is, due to the tight deadlines and continuous demand for features. This had also allowed my writing to be edited by professionals, enabling me to see how my work could be edited at a higher level.
- The Style ConciergeI was kindly asked to represent the Middle Eastern region in Harvey Nichols main branch in London. Designing a mannequin with their latest collection's based on my personal style as well as keeping in mind the concept of wearing it in London to an Arabic clientele. This experience gave me an insight into the styling team (VIP Style Concierge) at Harvey Nichols, as well as working with the CEO and marketing department on some of their new promotional ventures.
Work history
Founder & Editor
I founded and run an interactive website based around the boundary less world of fashion. The website is located between Abu Dhabi and Dubai and soon to be London.
Content & Social Media Editor
-
Working with the biggest online retailer in the GCC, allowed me to get a new sense of direction within the online fashion industry. Learning about the logistics and operations of the e-commerce platform enabled my journalistic skills to expand and put them to the test on a daily basis. My daily responsibilities ranged from re-writing all of the brand bios, category headers, social media content, planning content calendars for months in advance as well as working closely with the Head of Content and Fashion Editor. As the brand was going through a transition to enter a new, more urban based market, the social media channels that I was fully responsible for was the only form of advertising that, making my role one of the most vital and influential. Within my time I increased social media followers up to 50,000 within 4 months.
+ Show more
Skills
- Fashion
- Events
- Marketing PR
- Writing
- Social Media
- Writing Editing Skills
- Fashion E-commerce
Education
Fashion Marketing
-
The business of fashion, looking at the contemporary and contextual studies of what affects the fashion industry.