A values based global strategic Marketing leader with 25 years’ experience reinventing and
transforming leading consumer brands (£5Bn). Demonstrated excellence in Strategy, Marketing,
Branding, CX, CE (Clienteling, CRM/Data/Insight), and Customer Centric transformations. Experienced in Industry and Top Tier consultancies in the consumer sectors (Retail, Lifestyle, Athleisure, Luxury, Apparel/Fashion, Hospitality, Sporting goods, Jewellery, CPG) in EMEA, APAC and Americas.
Expert in driving customer centric sustainable Brand growth with a focus on working with brands on a global scale, and creating global campaigns that are executed with local nuances, regional priorities and diverse perspectives. I create and bring a vision and strategy to life, enable the delivery of relevant, differentiating, on brand, 360 Customer Experiences throughout the end-to-end customer journey and the development of cross functional capabilities to achieve lasting value.
An energetic, visionary, collaborative change agent, thought and supportive people leader, I build and inspire high performing multi-cultural Teams by creating a clear vision and positive environments in which Teams can thrive to achieve desired results. I develop capabilities and point of views, use influencing and strong communication skills to deliver and to accelerate on brand growth.
Work history
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Global SVP MarketingBatra Group
- SwitzerlandFreelance
Took over Marketing Function and leadership of 3 global sneaker brands (Performance, Outdoor and Lifestyle) with no handover and delivered above expectations on all key indicators:
• Created global Brand and Products campaigns for 3 global brands, executed with local nuances, regional priorities and diverse perspectives: increased brand awareness, consideration and conversion,
• Led strategic brand review and repositioning of Bata number 1 performing brand,
• Designed and implemented new coms agencies strategy increasing campaigns relevance and impact,
• Drove and improved consumer centric product innovation with Global Product Team,
• Significantly enhanced collaboration with regional Marketing, Product and Collection Teams,
• Created a high performing Team (existing and new recruit) in a period of change and transformation,
• Successfully developed and presented 3 global brands Marketing strategy at two GPRs/ Global seasonal Product Reviews and Marketing conferences,
• Achieved strong impact in record time and delivered above expectations.
Global VP MarketingSwarovski
- SwitzerlandFull Time
Brand & Comms leadership Team, accountable for orchestrating, designing 360 digital first marketing growth
strategy to elevate the brand, attract new customers, engage existing ones to drive loyalty, revenue growth.
• Designed global 360 Marketing campaigns to attract new audience and retain existing loyal customers.
• Tripled engagement and attained 2x conversion through Digital and Social channel by serving 18M
consumers and delivering engaging content across all Digital and Social platforms.
• Successfully delivered editorial content strategy for SEO growth and customer journey acceleration.
• Led omni-channel engagement and improved performance by creating a 360-engagement Customer
experience strategy throughout the end-to-end customer journey: across Clienteling, CRM, Loyalty,
Personalisation, Content strategy/Story Telling and Brand Signature.
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• Accelerated Brand repositioning and future growth by creating and developing a 3 years Clienteling and
Loyalty strategy, cross functional capabilities development roadmaps to acquire and retain new target
customers and to maximise overall customer lifetime value/engagement.
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Skills
- Strategy Consulting
- Marketing
- Customer Engagement
- Leadership
- Customer Experience
- Brand Growth
- Data Analytics
- International Marketing
- CRM Marketing
- Programme Management
Education
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CertificateInstitute of digital marketing
- London, United Kingdom
Certificate of Digital Marketing
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Mini MBA in Marketing Grade A Mark Ritson and Maketing week
- London, United Kingdom
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