Patricia Abreu

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  • LocationLondon, United Kingdom

About me

 

I am now completing a Master's in Science degree at Imperial College Business School, though that is not the whole story. At ICBS I have acquired great knowledge and hands-on experience with analytics and data, strategy and brand/product management, and these are highly competitive tools that complement my creative and innovative approach to business communications. My degree in Advertising and my work experience are the foundation for my ability to provide a holistic perspective to marketing and advertising. I have had quite relevant experience in digital marketing, specifically Social Media Management. I am always keen to learn new things through getting involved with new and exciting experiences, which I believe is the perfect way to fuel and enhance imagination. I possess strong creative skills, which are nurtured by my eye for detail, showcased in the approach I take to my professional endeavours. My work experience, though relatively short, has been relevant to educate what I like to call my "digital mindset". The Advertising Industry has taught me to be both a team player and a team leader. Furthermore, my analytic and design skills complement my work experience in a way that makes me an ideal communications professional.

Skills

 

  • Advertising
  • Marketing PR
  • Design
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Eye for Detail
  • SEO Content
  • Relationship Marketing
  • Branding Strategy
  • Social Media Digital Strategies
  • Branding Visual Identity
  • Analytical Thinking

Work history

Currently

Student

Imperial College Business School

Oct 2014

2014

Freelance Communications Manager

Germaine de Capuccini Dominicana, SRL

Jan 2014 - Aug 2014
  • Reinforced organisation skills by being in charge of communication strategy Managed efforts for the brand’s re-introduction to the market: Developed digital-based strategy. Managed content in all digital channels Acquired further experience in content marketing from creating, managing and updating content for social platforms and events coverage

2013

Community Manager

Liquid Digital Agency, SRL

Jun 2013 - Dec 2013
  • Undertook responsibility for Content Creation and Social Media Management Managed and updated social media profiles for brands and franchises such as Nissan, Infiniti, Chevrolet and Burger King. Contributed to team efficiency Acquired knowledge of commercial communication and online branding. Worked in a team of 5, in charge of creative strategy and social channel interaction

2013

Community Manager

Cazar DDB

Jan 2013 - Jun 2013
  • Assumed responsibility for Social Media Monitoring, Content Creation, Social Analytics, Reports and Management of Social Profiles for brands Sony & Renault. Strong brand knowledge required. Worked closely with the Creativity Department. Achieved multitasking and organisational skills. Handled aspects of social media campaigns such as photo editing and graphic design with tight deadlines.

2012

Intern

Producciones Jatnna, SRL

Aug 2012 - Dec 2012
  • As part of university work placement, I worked as assistant of production intern for Award-Winning talk show Con Jatnna, providing support to the weekly production schedule, press releases and overall logistics for filming. Responsibilities: In charge of complementary promotion such as social media, youtube and newspaper ad, published weekly. Created all visual elements for the Facebook community, and ultimately designed visual material complementary to the programme. Skills aquired: Problem solving, organisational and planning skills from working on the complicated process of coming up with weekly content. Networking, by helping gather possible show guests. Video editing skills, by participating on the final edition of the program as assistant to the editor. Strong eye for detail from working with entertainers, visuals and logistics in a fast-paced environment.

Education

2015

MSc Strategic Marketing

Imperial College Business School

Sep 2014 - Aug 2015
  • Programme gives an strategic, innovative perspective to key areas in marketing that professionals should focus on to be able to innovate in today’s fast-moving environment. Provides an insight on digital marketing strategies and marketing analytics Core Learnings: Digital Marketing, Marketing Analytics, Consumer Behaviour & Corporate Strategy, Brand Management (Branding).

2013

Advertising Communications

UNIBE

Aug 2010 - Dec 2013
  • Degree brings together the key fields of creativity practice for communications, concentrating in a diverse range of disciplines, from film production to web and editorial design. Core Learnings: Communication Strategy, Advertising Campaign Development, Graphic Design (Branding, Information Architecture), Photography, Filmmaking (Pre & Post Production), Media Planning.

Awards

2012

1st Place in Poem Category. IV Creative Writing Competition for Students (UNIBE)

UNIBE

  • As part of the Creative Writing Elective Course during my undergraduate degree, I chose to participate in the Annual Creative Writing Competition held by the Language and Literature department of the Iberoamerican University. This competition had three main categories, including poems, stories and essays. My submission earned me the first place in the Poem Category, which also allowed me to participate in the year's efforts from the university as part of the International Fair of the Book of Santo Domingo, which praises literature in Latin America.