About me
I am now completing a Master's in Science degree at Imperial College Business School, though that is not the whole story.
At ICBS I have acquired great knowledge and hands-on experience with analytics and data, strategy and brand/product management, and these are highly competitive tools that complement my creative and innovative approach to business communications. My degree in Advertising and my work experience are the foundation for my ability to provide a holistic perspective to marketing and advertising.
I have had quite relevant experience in digital marketing, specifically Social Media Management. I am always keen to learn new things through getting involved with new and exciting experiences, which I believe is the perfect way to fuel and enhance imagination. I possess strong creative skills, which are nurtured by my eye for detail, showcased in the approach I take to my professional endeavours.
My work experience, though relatively short, has been relevant to educate what I like to call my "digital mindset". The Advertising Industry has taught me to be both a team player and a team leader. Furthermore, my analytic and design skills complement my work experience in a way that makes me an ideal communications professional.
Work history
Student
Freelance Communications Manager
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Reinforced organisation skills by being in charge of communication
strategy
Managed efforts for the brand’s re-introduction to the market: Developed
digital-based strategy. Managed content in all digital channels
Acquired further experience in content marketing from creating, managing
and updating content for social platforms and events coverage
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Skills
- Advertising
- Marketing PR
- Design
- Final Cut Pro
- Illustrator
- Indesign
- Office
- Photoshop
- Eye for Detail
- SEO Content
- Relationship Marketing
- Branding Strategy
- Social Media Digital Strategies
- Branding Visual Identity
- Analytical Thinking
Education
MSc Strategic Marketing
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Programme gives an strategic, innovative perspective to key areas in
marketing that professionals should focus on to be able to innovate in
today’s fast-moving environment. Provides an insight on digital marketing
strategies and marketing analytics Core Learnings: Digital Marketing,
Marketing Analytics, Consumer Behaviour & Corporate Strategy, Brand
Management (Branding).
Advertising Communications
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Degree brings together the key fields of creativity practice for
communications, concentrating in a diverse range of disciplines, from film
production to web and editorial design. Core Learnings: Communication
Strategy, Advertising Campaign Development, Graphic Design (Branding,
Information Architecture), Photography, Filmmaking (Pre & Post
Production), Media Planning.
Awards
1st Place in Poem Category. IV Creative Writing Competition for Students (UNIBE)
As part of the Creative Writing Elective Course during my undergraduate degree, I chose to participate in the Annual Creative Writing Competition held by the Language and Literature department of the Iberoamerican University. This competition had three main categories, including poems, stories and essays. My submission earned me the first place in the Poem Category, which also allowed me to participate in the year's efforts from the university as part of the International Fair of the Book of Santo Domingo, which praises literature in Latin America.