I have over 2 years of experience in paid media with a proven track record
in Paid Search, Social, YouTube, Display, and App campaigns. I am a
dynamic and results-oriented professional. Currently, I manage three
accounts; a large European cosmetic and personal care retailer, a UK-based
health and beauty discounter store, and a luxury fragrances' retailer. Fluent
in both, Spanish and English, and an intermediate level in French, I hold an
MSc in Digital Marketing and a BA in Business and Marketing. I am looking
for a more strategic branding role and to expand my knowledge in-house
Work history
I
I
Paid Search Senior Account ExecutiveIncubeta
London, United KingdomFull Time
Owning the day-to-day communications with the clients and consulting on
strategy to expand their brand into different marketing channels.
Developing media plans and forecasting performance based on different
spending levels and target scenarios.
Identifying opportunities for growth and expansions to other media
channels and platforms focusing on the omnichannel experience.
Managing relationships with different stakeholders and cross-functional
teams internally and externally such as Google, Microsoft and Meta reps.
I
I
Paid Search Account ExecutiveIncubeta
- London, United KingdomFull Time
Create and monitor digital marketing campaigns on Google Ads, Microsoft
Ads and Facebook Manager.
Reporting on performance on a weekly and monthly basis focusing on
the client's main KPIs.
Budget management, monitoring up to £3M budgets for different
channels and regions across the EU.
Create and optimise campaigns following the platform's best practices.
Market research and competitor insights analysis.
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Skills
- Paid Search
- Paid Social
- Forecasting
- Budget Management
- Media Planning
- Performance Analysis
- Reporting Analytics
- Beauty Industry
- Brief Development
- Stakeholder Management