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Work history

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Marketing InternMaginhawa Group
Sep 2021 - Mar 2022London, United KingdomInternship
• Assisted in the creation, planning, and publishing of digital content on social media platforms and owned websites for 6 brands
Assistant Product ManagerBenefit Cosmetics
May 2017 - May 2021Manila, PhilippinesFull Time
• Assisted in the creation and execution of 360° marketing plans for new product launches and other brand initiatives • Strategized and executed e-tail marketing plans for the brand on local e-tailers Lazada, Zalora, Sephora, and BeautyMnl • Created local content for digital ads highlighting e-tail campaigns • Prepared forecasts for new products, POSM, and other marketing collaterals • Managed visual merchandising in-stores and online (ie. e-tailer PDPs and brand store page) • Point-person for CRM initiatives, including the BeneRewards boutique loyalty program • Promoted from Marketing Assistant to Marketing & CRM Executive in 2019, then to Assistant Product Manager in 2020.

Education

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MSc International MarketingHult International Business School
Aug 2021London, United Kingdom
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International Exchange ProgramIESEG School of Management
Jan 2016 - Apr 2016Lille, France

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