I’m an award winning Copywriter and Creative Director. I’m also originally from Dublin. The two things aren’t necessarily related, but I thought you might like to know. From big 360-degree brand campaigns, to website copy for the smallest start-ups, I’ve a broad range of experience. I’ve written TV scripts, radio ads, website copy and more. I’ve even written and illustrated a kids’ storybook I’m a strategic thinker who likes to come up with new ideas and find new ways to look at the world. I also enjoy crafting copy to find a new way to say something interesting. From friendly yet informative, to characterful and colourful, I’ve yet to meet a tone of voice I didn’t like. When I’m not writing ads, I like playing music. I’ve recorded 2 albums and toured 3 continents with my band. Which again, isn’t necessarily relevant. But I thought you might like to know.
- RTE - Late Late Toy ShowThe brief. The Late Late Toy Show is one of the TV highlights of the year for Irish kids big and small. And with the world in turmoil (thanks to a little thing called Covid), it was particularly important that everyone should get the chance to escape from it all with a little bit of Christmas magic, global pandemic or not. The strategy. With the country in lockdown, we wanted to reassure the nation that the show would, of course, go on. The solution. We told the story of a young girl whose Toy
Freelance CreativeSky Creative Agency
- London, United KingdomFreelance
I worked on a campaign to promote the 2020 season of GAA in Ireland. From TV, to print and social media, we created a 360 degree campaign, which is due to go live later in the year.
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- Creative Direction
- Concept Creation
- Art Direction
- Idea Generation
Master Degree in Psychology MScNottingham Trent University
- Nottingham, United Kingdom
I returned to university to obtain a masters degree in Psychology from Nottingham Trent.
MSc in AdvertisingDublin Institute of Technology
- Dublin, Ireland
I studied copywriting, art direction, marketing, consumer behaviour and a range of other subjects. Upon graduation I was headhunted for my first role as an advertising creative.
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