About me
I am a highly adaptive Service Design Lead operating as an independent contractor. With a commitment to transforming digital landscapes for private and public sector clients in diverse areas, I specialise in orchestrating the delivery of cutting-edge solutions that typically exceed user expectations while unlocking measurable business value. My key strengths include:
Design Thinking Approach: Leveraging a deep understanding of human behaviour and cutting-edge design principles, I orchestrate creation of transformative digital solutions that resonate with users and drive business success.
Systems Thinking Expert: I excel in unravelling complex interdependencies and solving intricate problems. The services I design seamlessly integrate with the broader ecosystem, delivering holistic value.
Collaborative Leader: I specialise in fostering collaboration and achieving consensus on areas of focus and priorities, steering diverse talents towards common goals.
Human-Centred Design Advocate: I harness a genuinely empathic outlook to engage with end-users, gathering profound insights. The services I design not only meet but exceed user needs and expectations.
Agile Innovator: I thrive in rapidly evolving environments, technologies, and business requirements. My agile mindset ensures the delivery of high-quality, responsive service systems that stand the test of change.
Specialities:
✓ Design / Systems Thinking ✓ Service Design ✓ Leading High Performing Teams ✓ Stakeholder Engagement ✓ Interaction Design ✓ Product Incubation ✓ Qualitative Research ✓ Information Architecture ✓ Agile & Lean Processes ✓ Full Project Lifecycle Management ✓ Prototyping ✓ Wireframing ✓ User Research ✓ Journey Mapping ✓ Workshop Design ✓ Facilitation
Projects
- Ecosystem Design - Multi-channel innovation programmeLloyds Banking Group Credit Operations identified a YoY increase in failure demand in non-secured and secured lending. Engaged as Interim Design Lead to reduce failure demand. Supported 7 product owners by integrating design capability into Financial Wellbeing Innovation Lab; collaborated on new Target Operating Model; incorporated systemic design methodology; embedded live experiment-based solution development; and led root cause analysis of processes, policy, regulations and tools used to help
Work history
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Service Designer LeadCare Quality Commission
London, United KingdomFreelance
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Skills
- Systems Thinking
- User-centered Design
- Service Design
- Interaction Design
- Stakeholder Management
- Product Design
- Product Roadmapping
- Information Architecture
- Agile
- User Research
Education
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BA(Hons) AdvertisingUniversity of Northumbria at Newcastle
- Newcastle upon Tyne, United Kingdom