About me
Enthusiastic and hardworking public relations executive and copywriter with over four years’ experience. My fastidious attention to detail and strategic outlook has allowed me to develop key experience in client relations, campaign activations, toolkit development and influencer management. In addition to this I am a freelance writer, with bylines in several national and regional media titles including The Guardian, The Mirror, the Manchester Evening News and the Sheffield Star.
Work history
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Senior Account ExecutiveDeVries Global
London, United KingdomFull Time
• Accounts include skincare brands Philosophy and Lancaster (both within Coty’s luxury
division), PepsiCo beverages, and Zippo
• Developed cost estimators and liaised with clients to secure sign off on new scopes of
work, resulting in incremental fee
• Led on press office activity, managing junior account colleagues and securing coverage in the likes of Vogue, Harper's Bazaar, Elle and The Daily Telegraph
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Account ExecutiveDeVries Global
- London, United KingdomFull Time
• Supported the development of global toolkits on the likes of Zippo, Pepsi MAX, Mountain Dew and Julius Meinl, creating numerous media assets and strategies
• Made use of my InDesign skills to create designed media facing assets for clients
• Led on DeVries’ internal press office, securing industry coverage in the likes of PR Week
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Skills
- Public Relations
- Copy
- Social Media
- Influencer Marketing
- Adobe Indesign
- Event Management
- PR Strategy
- Marketing
- Editorial Copy
- Client Relations