I am a creative director with over 20 years experience as a creative thinker and doer.
I develop and explore ideas for the projects I undertake and apply my knowledge into visual concepts that communicate stories and brands into appealing and engaging designs and experiences. I keep up-to-date with a rapidly changing digital and mobile landscape and thrive on creating communications for this environment.
Taking words and images and transforming these into narratives that people can relate to is part and parcel of what I do well. My technical knowledge also allows me to better understand the inner workings and architecture of what is being delivered in order to then lay over a presentation layer. My experience spans over large-scale brands such as Volvo, Converse, Samsung, Jaguar LandRover, digital platforms, mobile, broadcast and production.
I see myself as resourceful, collaborative team player with a proven ability to meet deadlines in fast-paced environments with creativity, quality and precision.
What keeps me going:
- Working hard to see projects through from concept to delivery
- Being concise and targeted - forming clarity with a focus on impact
- Getting inside a brief and truly understanding what’s needed
- Mentor-ship, management and inspiring others around me
- Getting my hands dirty and not shying away from problems I believe I can solve myself
- Encouraging others to think differently and come up with better solutions
- Working on a mix of channels covering print, video, mobile, web, social and event spaces - Grounding my thinking and turning big ideas into things that work in the real world
Specialities
Creative direction, brand transformation, advertising, digital (social, PPC, campaigns), copy-writing, video, integrated campaigns, pitches and conceptual thinking.
Previously, I was CEO of Plaything, a Digital Creative Agency and have held a number of leadership roles including Chief Product & Creative Officer at Video platform, Rockpack and as ECD at Addiction Worldwide. I managed a TV Network for Turner Broadcasting and have been part of teams at numerous digital start-ups.
Brands I've worked with include Volvo, Converse, Cartoon Network, Jaguar LandRover, Nike and Grey.
Recent awards include multiple Grand Prix and Lions for Volvo Lifepaint and Mumsnet as well as winning the Jaguar LandRover in-car technology hackathon.
Work history
F
F
Managing Partner & Creative DirectorFresh Design Group International
London, United KingdomFull Time
Manage London agency, part of the international team.
Clients include Lululemon, Harley-Davidson and Tesla.
J
J
Creative DirectorJaeger
London, United KingdomFreelance
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Skills
- Advertising
- Digital Media
- Marketing PR
- TV
- Digital
- Websites
- Brand Management
- Marketing Strategy
- Executive
- Creative Direction
- Online Campaigns
- TV Campaigns
- UX Design
Awards
Cannes Lion - BronzeCannes Lions International Festival of Creativity
for 99 for Kids campaign with Grey and Mumsnet
http://www.999forkids.comCannes Lions Grand Prix x 2Cannes Lions International Festival of Creativity
Part of the team that won 7 Lions at Cannes this year for Volvo Lifepaint. I managed the activation and digital side of the campaign
http://www..volvolifepaint.com+ Show more