Paul Cackett

Creative + Strategy Director, Digital platforms and brands

FollowUnfollow

Join our Pro Plan to message Paul

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Projects

View all

Are you sure?

Do you really want to delete project 24 Royal Terrace?

Are you sure?

Do you really want to hide project 24 Royal Terrace?

Are you sure?

Do you really want to unhide project 24 Royal Terrace?

Are you sure?

Do you really want to delete project 999 for Kids?

Are you sure?

Do you really want to hide project 999 for Kids?

Are you sure?

Do you really want to unhide project 999 for Kids?

Are you sure?

Do you really want to delete project Volvo LifePaint?

Are you sure?

Do you really want to hide project Volvo LifePaint?

Are you sure?

Do you really want to unhide project Volvo LifePaint?

Are you sure?

Do you really want to delete project clear.as?

Are you sure?

Do you really want to hide project clear.as?

Are you sure?

Do you really want to unhide project clear.as?

About me

 

I work with companies to accelerate their products using technology, creativity and innovative action. Clients include Grey London, Tratos, Volvo, Qwince, Neuralya, We Give It, P&G, The Dots and Volvo. Previously, I was CEO of Plaything, a Digital Creative Agency and have held a number of leadership roles including Chief Product & Creative Officer at Video platform, Rockpack and as ECD at Addiction Worldwide. I managed a TV Network for Turner Broadcasting and have been part of teams at numerous digital start-ups. Brands I've worked with include Volvo, Converse, Cartoon Network, Jaguar LandRover, Nike and Grey. Recent awards include multiple Grand Prix and Lions for Volvo Lifepaint and Mumsnet as well as winning the Jaguar LandRover in-car technology hackathon.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • TV
  • Digital
  • Websites
  • Brand Management
  • Marketing Strategy
  • Executive
  • Creative Direction
  • Online Campaigns
  • TV Campaigns
  • UX Design

Work history

Currently

Creative Strategy Director

Paul Cackett

Aug 2013

2015

CEO

Playth1ng

Jul 2013 - Jul 2015
  • playth1ng is a design, strategy and innovation studio working out of London, New York, Dubai and Stockholm. My role is to grow the business, drive innovation and creativity with everything we do and scale the company internationally. Aside from our own IP with clear.as and engine, we rebranded and built a state of the art News Studio for TV4 in Sweden and we’ve also created a beautiful online experience for 24 Royal Terrace Hotel?in Edinburgh and have worked with major beer and car brands. W e r e c e n t l y w o n t h e J?a g u a r L a n d R o v e r D e v e l o p e r C h a l l e n g e ?w h i c h a l l o w s m e t o d e l i v e r a new in-car mapping and off-road app for use in Jaguars, Land Rovers and Range Rovers from 2016. Its currently in development and something I’m very excited about.

2013

Chief Creative Officer

Rockpack

Jul 2012 - Jul 2013
  • Rockpack is an app that allows people to curate videos from around the web and create highly visual and personalized channels. You can follow channels created by friends or experts to discover the videos you find interesting. I co-founded the app and managed UI, UX and Product. We raised $2m and I exited the business after a second round. An amazing product that really connected curated vlogs and viewers.

2012

CCO

Cackettamos

Jul 2010 - Jul 2012
  • Managed my own creative and strategy consulting practise, working Fuse, Disney, Endemol and IMG on IP creating and scale. I raised finance for IP products and sold these internationally.

2010

ECD

Addiction Worldwide

Jul 2007 - Jul 2010
  • Creative agency based in London and New York, working with some great people on amazing campaigns. I grew the agency from 15 to 65 people and multiplying revenues significantly, winning some great work along the way.

2007

Channel Head

Turner Broadcasting

Jul 2002 - Jul 2007
  • Leading kids Network Toonami and new on-air and Digital projects across the kids channels, I was also launch Director for Cartoon Network and managed the creative, marketing, promo, presentation and marketing functions for my channels. Cartoon Network at the time was the number 1 kids channel in the country.

2002

CEO

Brainspark Media

Jul 2000 - Jul 2002
  • Brainspark is a technology incubator and one of the most well-known. I managed investments and strategy for its media fund. We took stakes in 17 companies and housed them on our 20,000 square foot building in Clerkenwell.

2000

Head of Channel Development

Bskyb

Jul 1998 - Jul 2000
  • Worked on the launch of Sky Digital, identify, recommend and close on BSkyB investments and manage the launch process of new TV networks.

Awards

2015

Cannes Lion - Bronze

Cannes Lions

  • for 99 for Kids campaign with Grey and Mumsnet http://www.999forkids.com

2015

Cannes Lions Grand Prix x 2

Cannes Lions

  • Part of the team that won 7 Lions at Cannes this year for Volvo Lifepaint. I managed the activation and digital side of the campaign http://www..volvolifepaint.com

2015

Cannes Lions x 4

Cannes Lions

  • Part of the team that won 7 Lions at Cannes this year for Volvo Lifepaint. I managed the activation and digital side of the campaign http://www.volvolifepaint.com