About me
Creating content based strategy for music and cultural brands has been the backbone of my career for the last 15 years. From leading editorial and audiovisual production at VICE Spain, my role as Head of Content for Sónar and Sónar+D Festivals, to my most recent role as EU Content Lead at Patreon EMEA, I create integrated, strategic campaigns with original, engaging content at their heart.
Working at the intersection of music, lifestyle, arts, and technology, I have a proven track record of creating, developing, and delivering high-quality, story-led experiences with a lasting digital footprint, and for building and leading cross-functional teams on a global level.
Work history
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EU Content LeadPatreon
- Berlin, GermanyFull Time
As a senior manager at Patreon, I drove the company's content efforts across 5 EU markets, developing and executing creator-focused, integrated campaigns to assist brand impact and acquisition. In addition to owning the creative strategy and budgets, I built an EU-wide network of production partners, agencies, and creatives to execute and deliver while maintaining a hands-on exec producer approach to each project. Due to the cross-functional nature of my role, I also took on Creative lead duties for our events and activations at London Podcast Show, AVA Conference, and Forward Festival, among others. Passionate about teams and people, I was instrumental in setting up a creative Taskforce to editorialise our marketing content, bringing together channel owners from departments on an EU and US level.
Skills
- Fashion
- Art Direction
- Photojournalism
- Picture Editing
- Lifestyle
- Travel
- Online
- Documentary
- Editorial
- News
- Digital Video
- Media
- Popular Culture
- Social