Paul Gillam

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

I see the future of my career being in opportunity-building creative. Seeking chances to proactively expand experience for myself and who I’m working with, to grow with clients, and to reach for creative solutions that can make a difference to the world. In terms of skill set and things I love to do, I would describe myself as conceptual & strategic in experiential, activation, advertising, I come up with and design content, with a solid background in 3D design and am a very natural copywriter. I’m excited by the chance to make things happen, initially by creating simple interactions and connections between people and brands to make those small but important differences in life, that lead to a more significant effect. Selling to people is one thing, but helping them to understand why something is worth their while is far more empowering. I love to tap into people’s emotions and needs, to find opportunities to really fulfil and help them, not just get them to part with their money. In agency life I like to get involved in strategy, as I believe having a hand in the planning helps me to find inspiration and vision to more effectively drive the creative. Honing and focussing objectives, helping to sharpen insights, and getting under the skin of the problem, and ultimately the client’s business. I’m not someone who just executes. This has come to life through many of the projects I’ve worked on, creating experiences and engagement across various sectors: whether it’s the need for fitness, wellbeing, escapism, a business problem, a cultural connection, or simply the desire to find new music, or even play a game; using creative thinking to find ways to connect authentically. In my home life I don’t like to leave jobs unattended if I can do something about them. I’m never afraid to work something out with my DIY attitude, natural practical skills, and ability to learn quickly. I take a considered approach, balancing creativity with a measure, and have achieved things I didn’t know I could do until I’ve done them. That’s really satisfying...

Skills

  • Concept
  • Copywriting
  • Advertising
  • Experiential
  • Brand Activation
  • Social Amplification
  • Design
  • 3D Conceptualization
  • Event Concept
  • Content Ideation

People I’ve worked with

Companies I’ve worked with

  • Geometry Global

    Geometry Global

    • Advertising
  • FRUKT

    FRUKT

    • Marketing & PR
  • G

    G2 / Geometry Global

    • G

      G2 Advertising

      Work history

      2020

      Creative Director

      FRUKT

      Nov 2016 - Jun 2020
      • London, United Kingdom
      • Full Time
      • Leading the creative and design team, driving and presenting pitches and project work. Influential in strategic planning. On the Management Team, developing culture, team, clients and new business.

      2016

      Global Creative Director

      Geometry Global

      Mar 2014 - Nov 2016
      • London, United Kingdom
      • Full Time
      • Account: Rothmans global. A high performing globally distributed FMCG brand (over 70 countries and expanding) with an annual gross revenue of £2.5bn.

      2014

      Global Associate Creative Director

      G2 / Geometry Global

      Jun 2012 - Mar 2014
      • London, United Kingdom
      • Full Time
      • Account: Dunhill global. Concept generation and director of global advertising, 2D/3D and retail strategy development for a mature yet growing (80+ countries), £7.5 bn brand.

      2012

      Senior Art Director

      G2 Advertising

      Jan 2009 - Jun 2012
      • London, United Kingdom
      • Full Time
      • Account: Dunhill global. Leading key global projects, developing strategy and concept in 2D and 3D work. Account: Lucky Strike global. Leading a range of global briefs, development of strategic and conceptual skills.

      2009

      Senior Designer

      Joshua G2

      Oct 2007 - Jan 2009
      • London, United Kingdom
      • Full Time
      • Leading 3D briefs across various global brands including: Heineken, Kent, John Player.

      2007

      Senior Designer

      Warrens Display

      Apr 2006 - Oct 2007
      • Leeds, United Kingdom
      • Full Time
      • Creative lead in exhibition design; clients include: Bombardier Aerospace, Jet Aviation, Alstom, Genzyme, Brother

      2006

      Midweight Designer

      Valley Group

      May 2003 - Apr 2006
      • Bingley, United Kingdom
      • Full Time
      • Creative in POS and in-store marketing specialist agency; clients include: Adidas, Braun, GHD, Iams, Irn Bru, Leapfrog, New Balance, Next, Nokia, Purina, Selfridges, Sky, Sony, Stanley, Superdrug, T-Mobile, Yell.com

      Education

      2002

      BA(Hons) Furniture and Product Design

      Nottingham Trent University

      Sep 1998 - May 2002
      • Nottingham, United Kingdom
      • What a great course to have done, learned a lot about researching a problem, writing a brief, designing and prototyping, workshop skills, presentation skills, and a year on placement in the midst.

      Awards

      2019

      • The MasterCard Nexus, sponsorship of League of Legends, experiential fanzone, incorporating curated entertainment, influencers, experiences, relevant partners, all laddering up to the Riot Games tone, and MasterCard's Start Something Priceless positioning.

      2019

      Best Use of Technology at a Sporting Event

      Event Technology Awards

      • The MasterCard Nexus, sponsorship of League of Legends, experiential fanzone, incorporating curated entertainment, influencers, experiences, relevant partners, all laddering up to the Riot Games tone, and MasterCard's Start Something Priceless positioning.

      2019

      Best Use of Technology at a Brand Event

      Event Technology Awards

      • The MasterCard Nexus, sponsorship of League of Legends, experiential fanzone, incorporating curated entertainment, influencers, experiences, relevant partners, all laddering up to the Riot Games tone, and MasterCard's Start Something Priceless positioning.

      2019

      Music Sponsorship

      ESA Awards

      • ibis Music, brand activation platform for ibis Hotels. Collaborating with Sony Music, Spotify and Sziget Festival to not only bring fans a collection of intimate gigs in 17 countries with well-known acts, but supporting up & coming artists in a contest to play a global festival and win a mentorship session at Sony Music