About me
Highly creative social media and influencer producer, with both in-house and agency experience.
Strategically minded, adaptable and with a proven track record in content production, managing influencer talent, developing and growing communities through online and offline events, planning and implementing digital engagement campaigns, and collaborating with global teams to deliver a consistent brand experience.
Currently leading Visit The USA's influencer strategy across multiple markets; and previously working on Gap, Google, Sky, Bacardí, Xbox, Lego and NBC Universal, as well as for brands under Unilever, P&G and Tesco.
Projects
- Just Why Is Sport Culture In The USA So Good? | VisitTheUSABrand USA's influencer-led 'Football as a Passport' campaign, with youth media sports brand Copa90. Working in collaboration with ESPN, NFL and MLS, to create a sports-themed Road Trip travel hero film, with supporting multi-platform assets, to promote travel to the USA to a UK sports audience.
Work history
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Global Production Manager - Influencer ContentMediacom, MBA London (Part of GroupM and WPP)
- London, United KingdomFreelance
2018
Project lead on Go USA's FY18 Influencer campaign, focused on the Indian market and working with Tier 1 Talent (+1 million followers) to deliver bespoke USA travel content across YouTube and Instagram.
Managed NBC Universal partnership with the E! Entertainment brand, across multiple markets for the cinematic release of Brand USA's 2018 marketing film: America's Musical Journey. Alongside organising influencer attendance and content production at the film premieres in Mexico City, Paris, Tokyo, London and Sydney.
Delivered Brand USA's 'Football as a Passport' campaign with youth media sports brand Copa90. Working in collaboration with ESPN, NFL and MLS, on a sports-themed Road Trip travel film, to promote travel to the USA to a UK sports audience.
2017
Project manager for Visit The USA's FY17 Influencer campaign, responsible for activity across the brand's Tier 1 markets (Mexico, Australia, Canada & Germany), working with local YouTube and Instagram content creators. The role involved influencer identification and contract negotiations, to campaign management and content production.
2017
Project managing Coca-Cola’s Fly Away Fridays summer influencer campaign, with Tier 1 UK YouTube Talent - Caspar Lee, Oli White & Fleur de Force
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Social Media ConsultantGAP
- London, United KingdomFreelance
Overseeing the social media output for Gap's Global Franchise business: covering 44 countries, with 70+ social channels. Working with franchise partners across EMEA, LATAM, APAC & the Middle East to maintain a consistent brand message, implement global campaigns in collaboration with North America, advise on best practice, and assist in creating engaging, localised social campaigns.
Key Responsibilities:
• Develop strategy for local execution of global marketing campaigns, to ensure localised campaigns deliver on brand objectives
• Work with cross-functional teams to create results-driven influencer campaign under Gap’s Styld.By initiative - collaborating with prominent Instagram talent in each market
• Formulate strategy to grow social footprint of Franchise business and track performance against key metrics
• Support Franchise partners by providing feedback on all social media activity and updating on social trends to drive innovation
+ Show more
Skills
- Influencer Engagement
- Influencer Management
- Influencer Marketing
- Social Media
- Social Media Marketing
- Digital Campaigns
- Contract Negotiation
- Copywriting
- Multi-tasking
- Multi-platform Content
Awards
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GOLD for Online/Interactive: Social Media, Social Execution at the American Advertising AwardsAmerican Advertising Federation
For the Brand USA x Copa90 'Football as a Passport' influencer campaign