About me

I have over 20 years’ experience in marketing across a variety of different verticals covering both agency and client side. I have exposure to working in start-ups and scale-ups as well as for much larger enterprises.   I have an excellent track record of delivering both growth as well as improvements in efficiency across a variety of different marketing channels covering above and below the line campaigns.   I have both built and managed in house teams plus appointed and managed external agencies. One essential skill that I have developed is the capability to identify the optimal mix of in house and external agencies for a given situation.     I am the Marketing Director for My Online Therapy, the leading provider of online therapy in the UK.

QuestionsProjectsExperienceTeam

• Just finished working for Babylon Health. I am now available for any senior marketing / growth roles on either a perm/contract basis?

Projects

• 4

  Animated intro to selfcareCreated a new animation to help people understand better what our new selfcare product was designed to help with. Narration was provided by Stephen Manderson (aka Professor Green).
• 6

  Tinto appTinto is the first platform that provides bespoke support and guidance to parents on their parenting journey, through a blend of expert advice and connections to like-minded parents. Started by mums Idia and Hannah, also an NHS Doctor, who had experienced first hand the difficulties faced by new mums, Tinto is unique in using technology to align others based on their similar life stage, experiences and personalities and offer support from peers, experts and technology driven content. https://ti
• 3

  Birmingham GP at hand launchMarketing campaign covering Out of Home, Events, Digital and Experiential to help drive awareness and registrations of our NHS service in a new city.

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Work history

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User Acquisition DirectorLingokids
Feb 2022Shipley, United KingdomFull Time
User Acquisition Director for Lingokids helping families around the world raise amazing kids!
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Marketing DirectorMy Online Therapy
Aug 2020London, United KingdomFull Time
At My Online Therapy, we’re on a mission to make therapy accessible. By providing on-the-spot access to first class psychologists in multiple different ways, alongside digital psychological and educational tools, we want to put the power of change back into each and every person’s hands. We enable people to become the best version of themselves so that they can build a life with greater meaning, fulfilment and purpose.

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Skills

• PPC
• Social Media Advertising
• Paid Social
• Paid Advertising
• Paid Media
• Paid Search
• Direct Marketing
• Digital Marketing
• Marketing
• Market Strategy
• Marketing Analytics
• Marketing Campaigns
• Marketing Consulting
• Marketing Planning
• Affiliate Marketing
• Marketing Strategy
• Marketing Reporting
• Acquisition Marketing

Education

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JOINT DEGREE IN LAW AND ECONOMICS.University of Glasgow
Sep 1993 - Jul 1997Glasgow, United Kingdom
Focused on European Union Law plus Economics.