Paul McCallum
Available

Paul McCallum

Marketing DirectorLondon, United Kingdom
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Paul McCallum
Available

Paul McCallum

Marketing DirectorLondon, United Kingdom
About me
I have over 20 years’ experience in marketing across a variety of different verticals covering both agency and client side. I have exposure to working in start-ups and scale-ups as well as for much larger enterprises.   I have an excellent track record of delivering both growth as well as improvements in efficiency across a variety of different marketing channels covering above and below the line campaigns.   I have both built and managed in house teams plus appointed and managed external agencies. One essential skill that I have developed is the capability to identify the optimal mix of in house and external agencies for a given situation.     I am in the market for a new position where I can apply my subject matter knowledge to a fresh set of new challenges.
Projects
  • Tinto app
    Tinto appTinto is the first platform that provides bespoke support and guidance to parents on their parenting journey, through a blend of expert advice and connections to like-minded parents. Started by mums Idia and Hannah, also an NHS Doctor, who had experienced first hand the difficulties faced by new mums, Tinto is unique in using technology to align others based on their similar life stage, experiences and personalities and offer support from peers, experts and technology driven content. https://ti
  • Birmingham GP at hand launch
    Birmingham GP at hand launchMarketing campaign covering Out of Home, Events, Digital and Experiential to help drive awareness and registrations of our NHS service in a new city.
  • Babylon Explainer Video
    Babylon Explainer VideoNew YouTube video which we created in house to explain our proposition to our target audience in Los Angeles.
Work history
    M
    M
    Marketing DirectorMy Online Therapy
    London, United KingdomFull Time
    At My Online Therapy, we’re on a mission to make therapy accessible. By providing on-the-spot access to first class psychologists in multiple different ways, alongside digital psychological and educational tools, we want to put the power of change back into each and every person’s hands. We enable people to become the best version of themselves so that they can build a life with greater meaning, fulfilment and purpose.
    B
    B
    Director of customer acquisitionBabylon Health
    London, United KingdomFull Time
    Data driven marketing leader with multi channel experience across digital and offline channels.
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Skills
  • PPC
  • Social Media Advertising
  • Paid Social
  • Paid Advertising
  • Paid Media
  • Paid Search
  • Direct Marketing
  • Digital Marketing
  • Marketing
  • Market Strategy
  • Marketing Analytics
  • Marketing Campaigns
  • Marketing Consulting
  • Marketing Planning
  • Affiliate Marketing
  • Marketing Strategy
  • Marketing Reporting
  • Acquisition Marketing
Education
    U
    U
    JOINT DEGREE IN LAW AND ECONOMICS.University of Glasgow
     - Glasgow, United Kingdom
    Focused on European Union Law plus Economics.