Projects credited in
- BLACK FRIDAY STORETHE GOAL In true giffgaff fashion, it wanted to challenge the status quo by turning a day known for consumerism on its head. Here Be Dragons was asked to utilise one of the biggest commercial moments in the calendar…Black Friday, to break away from the focus on ‘new’ and highlight the alternative choice of refurbished, showcasing giffgaff as a business and industry leader in the process. THE CHALLENGE We recognised that we needed to encourage behaviour change towards refurbished items, but stil
- EUROS 2020THE GOAL Pre-COVID, BOXPARK was known for its electric atmosphere on match days and had become renowned for the buzz at its fan parks around big football and rugby matches. Our goal was to show that, despite having 18 months off, this was still the case at BOXPARK. The coverage we generated needed to remind football fans that watching football at BOXPARK was almost as good as being at the match itself. THE CHALLENGE While restrictions were easing and football fans were allowed to gather to wat
- ART OF THE QUEUETHE GOAL As the pubs began to plan their reopening on 4th July, Beavertown Brewery wanted to be at the heart of those conversations. Our idea needed to show the pub trade that Beavertown had its back as well as capture the attention of the brewery’s core audience of 22- to 32-year-olds, who were eagerly waiting for their first pint. THE CHALLENGE 4th of July or "Super Saturday" — as it became known — was going to be a crowded space with every beer brand, pub, and venue that could reopen lookin1
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Work history
Founder & CEOHere Be Dragons
London, United KingdomFull Time
Skills
- PR