I’m a talented multidisciplinary user-centred designer with over nine years of experience in UI/UX, digital design and traditional print design.
My specialities are in; UI/UX, art direction, creative strategy, photography, typography, brand identity and digital transformation.
I have experience working in cross-functional teams, lean-agile environments, tribes and squads, startup, agency, In-house, big build an end-to-end product design delivery.
My design process is merely iteration. I learn by discovery through researching best practice and design principles. I Iterate by prototyping different ideas to create a hypothesis and then test that hypothesis with users to validate the design.
Work history
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Freelance Product DesignerFreelance
London, United KingdomFreelance
Client: Daisie
Role: Product Design
Description: UI/UX audit of current user flow for web, mobile and app. Providing quick win UX recommendations and prioritise short weekly design sprints to help build the experience for both web and mobile. Lead the design direction followed on from collaboration from Koto, an external agency. Enhanced search functionality and included suggestions of better ways to resurface relatable content and enable more interactions with users by introducing further features to improve the overall experience of the Daisie app and web platform.
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Agency: POSSIBLE
Client: The Glenlivit
Role: UI/UX, Art direction
Description: UI/UX audit of the current global brand site, repurposing current components, rebranding The Glenlivet global website, leading the brand and design direction having interaction with client and external agencies to help build the website and launch new campaign initiatives.
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Global Experience Designer ManagerNissan Global
- London, United KingdomFull Time
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Skills
- APP Design
- UI Design
- UX Design
- Design Direction
- Design Leadership
- Prototyping
- Brand Architecture
- Creative Workshops
- Typography
- Product Design
Education
Awards
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Best Interactive DesignWaikato Institute Of Techology