Work history
Lead UI designerJones Knowles Ritchie
- London, United KingdomFreelance
Apollo Vredestein is an international tyre manufacturer. We are designing three mobile-first digital platforms (2 product and 1 corporate sites). The job includes creating UI principles from existing brand guidelines all the way to delivering UI kits, components and templates across the three platforms. A job made in collaboration with design director Val Toch, digital lead Lee Sherman and UX designer Olivier Bonine.
Senior Digital and Brand designerHugo & Cat
- London, United KingdomFull Time
Tourism Ireland - Lead UI designer on a major digital and brand re-design. Created Design Directions (UI principles and Art directions) as well as sketching wireframes (UX) and designing prototypes (UI) all the way to delivering UI kits, components and templates. I was also involved in the high-level strategy, client presentations & workshops.
Swarovski - with creative director Dan Atkinson and Architects from UXUS, we pitched on won an experience design project mixing digital touch-points and interior architecture design. This involved months of sketching and collaborating with architects from UXUS as well as 3D mock-ups and specs proposal made with our internal 3D designers and external tech providers. The work also included several workshops and brand immersions at Swarovski's headquarters in Austria.
Shimano - with Creative Director Dan Atkinson, UX Designer Mariane Jobet, Animator Mark Mathieson and Business Development Director Philip Kassapian, we pitched on won a serie of digital touchpoints for a new experience center for Shimano (Fishing, Kayaking and Cycling). I was involved from concept to animated visual mock-ups to help convey our vision.
Thomas Cook - with creative director Tony Coppin , we developed several brands under Thomas Cook Money (Roam, Sumo, Lyk). We helped clarify their brand positioning as well as creating their marketing comms and products. I was personally in charge of developing their brand via illustration design as well as creating comms (social and print) and digital interfaces (UI) for their app products and marketing websites.
Bitcarbon - with creative director Yannick Connan in New York, we collaborated with brand guidelines from Futurebrand NY and designed in 4 weeks: an app, webapp and marketing site which includes UI, Illustrations, photography and animation for Bitcarbon - a cryptocurrency startup.
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