As a seasoned global marketing leader, I have spearheaded organisational transformation, market-leading product innovation and ground-breaking campaigns that have delivered commercial growth for global brands like Microsoft, Philips, AkzoNobel and VISA. An advocate of the principles of ‘Guide & Co-create Leadership’, my experience spans in-house and agency-side team development, where I combine my strategic skills with exceptional stakeholder management and collaborative partnership. I'm adept at delivering profitable success at the cutting edge of complex and evolving business landscapes, where I combine market and customer insight to develop strategic and investment recommendations that deliver organisational goals.
Recognizing the urgent call for sustainable business practices, I have in parallel emerged as a leading authority in sustainable marketing. I am dedicated to driving sustainable growth while prioritizing our environmental and societal responsibilities. As Co-founder of the Sustainable Marketing Compass (SMC), my expertise has been recognized by institutions like the Cambridge University Institute of Sustainability Leadership, where I am a tutor and seek to inspire and influence C-suite level students on their own sustainability journeys. I am Co-author of the book, ‘Sustainable Marketing – the industry’s role in a sustainable future’ which has been critically acclaimed as the ‘Blueprint for saving marketing’.
Work history
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Co-Author – Sustainable Marketing – The industry’s role in a sustainable futureKogan Page
United Kingdom
Published by Kogan Page in 2023, ‘Sustainable Marketing’ has been nominated for ‘Business Book of the year’ and received rave reviews from across the industry, where it has been described as, “A seminal guide to reframing Marketing for a new era.”
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TutorUniversity of Cambridge Institute for Sustainability Leadership
Cambridge, United KingdomPart Time
• Following the launch of the Sustainable Marketing Compass (SMC) I was invited to sit on CISL’s advisory panel and develop materials to integrate the SMC into the heart of their sustainable marketing course.
• Since its launch the course has become acknowledged as the leading academic program on sustainable marketing for senior leaders and I was asked to be head assessor and course tutor.
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Skills
- Strategy Consulting
- Digital Transformation
- Team Building
- Brand Vision
- Customer Experience
- Ecommerce Business
- Sustainability Strategy
- Data Driven
- Public Relations
- Pubic Speaking
Education
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Business Sustainability LeadershipCambridge University
- Cambridge, United Kingdom
An ongoing part-time course focused on learning to develop and motivate an action plan for sustainable business practices. Led by the University of Cambridge Institute for Sustainability Leadership (CISL).
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BA (Hons) Business ManagementUniversity of Humberside
- Hull, United Kingdom
Business management degree specialising in International Marketing
Awards
Personal Excellence AwardMicrosoft
Received an award for Personal Excellence, from Steve Balmer, CEO Microsoft, following the Launch of Windows Vista