Projects
- Cybex – Global launch for the e-PRIAM – Empowering ParentsActing as creative agency as well as production outfit, I delivered a 360 campaign in record time for the launch of the world’s first eStroller. The brief was to demonstrate the functionality of the eStroller, so I joined the marketing team at Cybex HQ in Nuremberg to fully take on the challenge. In just a few weeks, not only did we solve the client’s communications issues, we also delivered the final assets for their social channels and POS
- Hugo Boss - Summer of EaseLaunching Hugo Boss’s global spring/summer platform was a dream assignment. Responsible for both the creative and production, a considered a range of media opportunities and crafted the creative for a suite of social (Instagram stories, Instagram posts, Facebook and Youtube – preroll and videos) as well as digital out of home posters and instore digital signage. Our platform came from the simple truth that the very best summers are filled with ease. So, we created a world where ease existed in
- Hugo Boss - Own Your JourneyOwn Your Journey centres around the life and career experiences of three highly successful men, each working at the highest level in their respective fields. In this film we see Lewis Hamilton, reflecting on his personal road to success and what it means to ‘Own Your Journey’.
Work history
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FounderSurefire Film
London, United KingdomFreelance
I am an award-winning Creative Director and a Filmmaker with experience of working in major agencies, both in the UK and worldwide. My strengths lie in generating strong conceptual ideas, backed by sound strategic thinking and high-quality art direction.
Having got into the business after a career as a professional ballet dancer, I’ve always enjoyed pushing my boundaries. So alongside my advertising career, my broader arts background has enabled me to branch out into to writing, directing and editing content films for a number of brands, such as Louis Vuitton, M&S, Net-a-porter, D&G, Bally and Hugo Boss.
Through my production company Surefire film I have worked closely with Hugo Boss to create brand platforms and conceptualise creative for their global autumn/winter and spring/summer campaigns.
I conceived and directed a series of online films and created a social plan that included the usual suspects (IG, FB, Twitter). I also art directed all outdoor and print photography working closely with fashion photographer Adam Fussell.
The 'Own Your Journey' campaign centres around the life and career experiences of three highly successful men, each working at the highest level in their respective fields. Lewis Hamilton, James Marsden and Patrick Janelle reflect on their personal road to success and what it means to 'Own Your Journey. I worked with each of the men to create copy that was authentic and personal to them and their journey.
The spring/summer campaign 'Summer of Ease' features actor Sebastian Stan and friends unwinding from the day-to-day pressures of modern life. Embarking on a series of small journeys, they enjoy both the physical and spiritual benefits of seasonal rest and relaxation.
In 2020/21 acting as creative agency as well as production outfit, I delivered a 360 campaign for the launch of the world’s first eStroller. I went on to produce/write and directed five more global launch campaigns for Cybex.
During the pandemic I produced, directed and co-wrote my debut feature -length documentary about the first British Skate legend entitled Still Stoked. I have two new feature - length documentaries in production Blindsided and Camden Fire.
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Creative DirectorMOFILM
- London, United KingdomFull Time
Creative Director - Jones Lang Lalle
Creative Director/Writer - Ripple Effect
Lead Creative - Nestle
Lead Creative - Cornetto
Lead Creative - Joop
Lead Creative - Bose
Lead Creative - Airbnb
Lead Creative - Guinness
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Skills
- Art Directon
- Producing
- Creative Direction
- Content Creation
- Storytelling
- Storyboarding
- Brand Stories
- Creative Storytelling
- Visual Storytelling
Education
Foundation Diploma in Art and DesignSchool of Communication Arts 2.0
- London, United Kingdom
Awards
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Direct Line Super SubPR Week Awards
Campaign of the yearP
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StrawberriesPalm Springs Short Fest
Official selection+ Show more