Paula Garcia
Available

Paula Garcia

Graphic DesignerBarcelona, Spain
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Céline Jouandet
Mon Rodríguez
rebecca crowder
Paula Garcia
Available

Paula Garcia

Graphic DesignerBarcelona, Spain
About me
Graduated from Elisava School of Design and Engineering, Barcelona, with a Bachelor’s Degree in Graphic Design specialized in Editorial. I am constantly trying to find new ways to innovate; my curiosity and observation skills combined with my innate ability on visual representation allow me to obtain innovative results. Due to my passion for typography and Swiss design (in particular its simplicity in creating modular systems and grids), I have been able to explore and define my personal aesthetic. My goal as a graphic designer is to apply my knowledge, skills and aesthetics in a coherent way in order to cause satisfying experiences and trigger intense emotions to the viewers. In addition, if I am able to obtain this by using the minimum amount of elements for communicating, the result will be more successful. ​ I had the opportunity to work at/with companies and people from different professional fields, such as architecture, gastronomy, fashion or culture. Some of them are: SCOB Architecture and Landscape, Vanesa Lorenzo, Acne Studios, Avellaneda, elBulli Foundation or El Port de BCN. ​ As a graphic designer, I aim to offer a full range of consultancy and different design services, from branding development to specific design work for brands like; editorial, packaging, art direction and visual communication.
Projects
  • Colour Photography
    Colour PhotographyAnalogue photography Yashica Samurai x3.0 Half Frame
  • B&W Photography
    B&W PhotographyAnalogue photography Yashica Samurai x3.0 Half Frame
  • Outdoor Typography
    Outdoor Typography
  • TEFEGÉ de P. Reflecting on visual communication.
    TEFEGÉ de P. Reflecting on visual communication.A critical analysis and observation of the visual elements that surround us in order to find alternative ways and methods to generate content. Moreover, it questions the communicative system that has established the ongoing aesthetic canons and universal codes that govern our current daily environment (always taking into account the evolution of visual education through history).
  • Cotlin Catalogue
    Cotlin CatalogueArt direction and layout of the printed catalogue for Cotlin, a Spanish luxury brand of fabrics and customized carpets. The book gathers and displays the seasonal products, collections, product information and the different samples and variations of each model.
  • Bonpreu Brandbook
    Bonpreu BrandbookResponding to Bonpreu’s objective of rethinking and updating the interior and graphic design of their supermarkets, we achieved the following tasks: redesign the space narrative through the materials, lighting, accessories and applied graphics, assist Bonpreu in obtaining costumers’ loyalty through their space and, lastly, create a manual for ‘spatial-graphical branding’ and instructions for the application of a possible pilot space.
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Work history
    Cannondale logo
    Cannondale logo
    Graphic DesignerCannondale
    Frome, United KingdomFull Time
    9
    9
    Graphic Designer9point.project
    Barcelona, SpainFreelance
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Skills
  • Adobe Photoshop
  • Adobe Indesign
  • Abobe Illustrator
  • Photography
  • Physical Prototyping
  • Editorial Design
  • Creative Art Direction
  • Packaging Design
  • Branding Design
  • Typography
Education
    E
    E
    7.87/10Elisava
     - Barcelona, Spain