Hi, I'm Paula Jansen
Nowadays, working as a freelance art director and visual designer based in Barcelona with over 15 years of experience. I specialize in project management, concept development, brand strategy and narrative for the following industries: Lifestyle, Medical and healthcare, Education, Cultural, Corporations, Service, Technology, Art, Photography, and Music.
I am a self-motivated, fast and accurate worker. Easy to adapt and integrate into any environment. Team player who is able to address issues proactively and anticipate team needs, while solving problems in resourceful, decisive ways.
I'm a Visual designer based in Barcelona backed with a bachelor degree in Design majoring in Graphic and Visual Communication.
From an early age I have been passionate about contemporary art and design. I believe that design is function and meaning.
Experienced creative with a demonstrated history of working in the graphic and visual communication sector with services in Brand Identity, Naming, Type Design, Campaign, Editorial, Illustration, Packaging, Print, Signage, Strategy and Art Direction. Skilled in graphic design, typography, concept development and project management. Backed with a bachelor degree in Design majoring in Graphic and Visual Communication. Part time teacher typography and lettering for comercial clients and schools.
Work history
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Senior creative deignerVistaprint
Barcelona, SpainFull Time
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Art Director and Visual DesignerFreelance
Barcelona, SpainFreelance
Art Director and Visual Designer.
Experienced creative with a demonstrated history of working in the graphic and visual communication sector with services in Brand Identity, Naming, Type Design, Campaign, Editorial, Illustration, Packaging, Print, Signage, Strategy and Art Direction. Skilled in graphic design, typography, concept development and project management. Backed with a bachelor degree in Design majoring in Graphic and Visual Communication. Part time teacher calligraphy and lettering for comercial clients and companies.
Working as a freelance art director and visual designer based in the heart of Barcelona with over 15 years of experience. I specialize in project management, concept development, brand strategy and narrative for the following industries: Lifestyle, Medical and healthcare, Education, Cultural, Corporations, Service, Technology, Art, Photography, and Music for clients as: Entropia Paperstore, Steve Umculo, Uhouseed, Zona and Montana Colors.
Simultaneously, I run through different projects as an artist of wall and live paintings for companies, organizations and events as TED X. Talks, Montana Colors, Barcelona City Council, or exhibitions in collaboration and managed by La Fabrica de Hielo, Barcelona City Council, Rebobinart or Montana Colors.
Teaching. Lettering handscript Brush Workshops at Entropia:
· Short introduction to the workshop: introduce effective technique to create handscript brush font with Pentel and Tombow Pencil.
· The basics and the role of calligraphy in the shape of the letters.
· Possibilities and results with the different fabrics and papers.
· Training the letter sharper eye by using the worksheets.
· Manage: From the sketch to the final art.
· Insights to deal with flourishes and composition.
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Skills
- Typography Design
- Lettering
- Calligraphy
- Illustration
- Brand Design
- Art Direction
- Editorial Design
- Signage Design
- Adobe CS
Education
Arts ManagementUniversity of The Arts London (UAL)
- London, United Kingdom
The Arts Management course provide us to have a greater knowledge of the role of arts organisations with a focus on museums and galleries, as well as a greater confidence in the processes involved with project managing and supporting a business successfully. We have started to create a personal action plan/business model, to developing, establishing and marketing in our business or career.
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Digital Lettering SeminarMartina Flor Studio
- Berlin, Germany
Intensive Lettering Seminar.
– Critical observation
– Basics of Letter Design
– The role of calligraphy in letter design
– Storytelling with letter shapes
– Hierarchy and composition
– Hand sketching techniques
– Flourishing and decorative elements
– Digitizing letter shapes
– Adding color, effects and texture
– Working commercially with lettering
We drive through the process of thinking, sketching, refining and digitizing a lettering piece.
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