Passionately creative with experience in creative direction, art direction, brand strategy and design, creative brief to concept to launch in visual and marketing communication. Visual Merchandiser for over eight years, fashion design educated, degree in Make up and Costume, Post Grad in Design Management.
Consultant on branding, VM communication and campaign objectives through to implementation.
Briefing, designing and ensuring visual merchandising and POS directives are executed to the highest standard in the field, through developing and executing training, creating KPI systems, Visual Guides and communications. Planning promotional, tactical and range reviewed VM and POS that works for all of the store estate. Keeping the customer at the heart of the journey, working hard to take advantage of omni-channel reach and maintaining a consistent brand voice throughout.
Enjoy being part of a dynamic, fast paced and creative environment and thrive within a cross-functional environment to ensure superior execution of brand standards and visual merchandising strategies, positively impacting overall business results.
Proud to be loyal, compassionate and creative in order to drive the best result for the brand and the customer experience. Educated to Post Grad level with speciality in Brand Strategy and Design Management.
Skills
- Brand Analysis
- Visual Merchandising
- Retail Marketing
- Design
- Creative Arts
- Directing Photoshoot
- POS
- Brand Creative Strategy
- Art Direction/copywriting/creative/digital/build/campaigns
- Process Development
Education
Awards
B
B
BIAD Employability Award 2009Birmingham City University